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Ep. 16: Nudging Behaviour Change with Entertainment

Ep. 16: Nudging Behaviour Change with Entertainment ...

Author: IVM Podcasts

Entertainment is like food from the brain - just the way food we consume nourishes our body and helps it grow, the entertainment we consume shapes our behaviour and attitudes. In a fast changing world, thats pulling itself apart at the seams, I talk to Omkar Bhat Zerxes Wadia about how theyre creating entertainment that nudges behaviour change for good. On this episode, Omkar tells us about the work theyre doing with brands at PG to make the world a better place, and Zerxes talks us through his journey as a creator, and how that has changed him as a person.Follow Vineet Kanabar on Instagram and Twitter: ascharyafuckitYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/

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41 Episodes
  1. Ep.00: Introduction
    • 01:06
  2. Ep.01: Breaking Down Branded Web-Series
    • 01:14:59
  3. Ep.02: Bringing Up Influencers
    • 58:35
  4. Ep.03: Hyping Up Hip Hop
    • 01:22:27
  5. Ep.04: An Internet For Funny Women
    • 01:28:31
  6. Ep.05: Quit Your Job For Digital Entertainment
    • 01:35:53
  7. Ep.06: Creatorpreneurs
    • 01:08:55
  8. Ep.07: Entertainment Startups Of The Future
    • 01:46:28
  9. Ep.08: The Politics Of Popular Entertainment In 2019
    • 02:20:40
  10. Ep.09: Making Export Quality Entertainment
    • 01:47:40
  11. Ep.10: Developing Your Creative Voice
    • 01:18:33
  12. Ep.11: Standing Up For Comedy
    • 01:40:20
  13. Ep.12: Alternative Entertainment Experiences
    • 01:30:58
  14. Ep.13: Building Influencer Marketing Teams
    • 01:47:38
  15. Ep.14: Hyping Up Hip Hop - Beatboxing
    • 01:36:53
  16. Ep.15: Entertainment Journalism & Social Media
    • 01:12:10
  17. Ep.16: Nudging Behaviour Change With Entertainment
    • 01:26:20
  18. Ep.17: Solo Transmission: Coronavirus Lockdown
    • 20:40
  19. Ep.18: Not An Interview: Unboxing Gender & Content
    • 46:40
  20. Ep.19: Not An Interview: Preparing To Chase Your Dreams
    • 51:07
  21. Ep.20: Entering The New Normal
    • 58:49
  22. Ep.21: Where Tech Meets Filmmaking
    • 01:00:18
  23. Ep.22: Flying High, Staying Grounded
    • 42:17
  24. Ep.23: Acting Out With Pranay Manchanda
    • 56:41
  25. Ep.24: A Career In AR
    • 41:06
  26. Ep.25: Managing Indie Music Acts With Dhruv Singh
    • 01:13:13
  27. Ep.26: An Evening With Baithaks W/ Tanvi Bhatia & Anubhav Jain
    • 51:12
  28. Ep.27: Inclusive Storytelling With Netflix W/ Shrishti Behl Arya
    • 33:14
  29. Ep.28: Not An Interview: OTT Vs Theatres With Vivek Lath
    • 42:08
  30. Ep.29: Not An Interview: How TV Channels Buy Content With Vivek Lath
    • 47:38
  31. Ep.30: Not An Interview: Influencing Young Indians With Barkha Singh
    • 56:42
  32. Ep.31: Not An Interview - Multiscreening With Sony Entertainment's A ...
    • 57:33
  33. Ep.32: Not An Interview: Owning Your Meme With Pooja Misra
    • 13:34
  34. Ep.33: Making Musicians Money With Soumini Sridhara Paul
    • 57:33
  35. Ep.34: Accelerating Startups With Vibhuti Channa
    • 49:25
  36. Ep.35: Talking Tables With Gauri Devidayal
    • 01:11:32
  37. Ep.36: Telling Stories For A Living With Rathy S
    • 55:52
  38. Ep.37: Solo Transmission: Bringing Back Live Sports
    • 19:05
  39. Ep.38: Catching Up With Vijay Koshy
    • 01:18:46
  40. Ep.39: Going Video With Radio Mirchi's Ganesh Iyer
    • 01:03:00
  41. Ep.40: Creating Original Stories With Mehak Mirza Prabhu
    • 50:23