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Ep. 03: The blurred line between PR & Digital Marketing

Ep. 03: The blurred line between PR & Digital Marketin ...

Author: IVM Podcasts

Whats the deal with PR in the digital age? How have the lines blurred between what PR agencies have traditionally done and end up doing now? Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Akshaara Lalwani, CEO of Communicate India. She clears the air about the preconceived notions people tend to have about PR, influencer marketing, and other aspects about the industry. They also talk about crisis management, and a list of things you should never have in your LinkedIn bio, among other things. Talk to Varun on Twitter - dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

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96 Episodes
  1. Ep.00: Introduction
    • 00:49
  2. Ep.01: The Glitch In The System
    • 55:34
  3. Ep.02: Chaos Is Good
    • 46:45
  4. Ep.03: The Blurred Line Between PR & Digital Marketing
    • 39:30
  5. Ep.04: When Audio Is On The Rise, You Monetize
    • 51:58
  6. Ep.05: Marrying Brands With Creators
    • 45:40
  7. Ep.06: Wrapping Up 2018 In Advertising
    • 51:05
  8. Ep.07: Live Events 101
    • 01:02:22
  9. Ep.08: The Editorial Landscape & The Cultural Filter
    • 45:33
  10. Ep.09: Crowdfunding For Creators
    • 42:57
  11. Ep.10: Understanding IP & Creative Rights
    • 44:12
  12. Ep.11: Why Engineers Excel At Creativity
    • 45:31
  13. Ep.12: Bringing Structure To Creativity
    • 43:36
  14. Ep.13: A Conversation About Conversations
    • 49:10
  15. Ep.14: The Bridge Between Platforms & Brands
    • 45:07
  16. Ep.15: The Untapped Potential Of Sports Media
    • 57:58
  17. Ep.16: Culture Curation, Music & What Lies Beyond
    • 57:17
  18. Ep.17: Looking Through The Humorous Lens
    • 48:40
  19. Ep.18: Inside The Complexity Of Agency Life
    • 52:44
  20. Ep.19: The New Age Creative Director
    • 01:01:53
  21. Ep.20: Managing Talent & Human Emotions
    • 48:27
  22. Ep.21: Campus Is The Answer
    • 59:59
  23. Ep.22: People-Powered Influence
    • 48:17
  24. Ep.23: The New Age Of Purpose-Driven Content
    • 50:23
  25. Ep.24: The Voice Of The Youth
    • 01:06:14
  26. Ep.25: AMA: 25 Not Out*
    • 01:16:47
  27. Ep.26: Jack Master Of All Trades
    • 49:54
  28. Ep. 27: Founder To Founder
    • 43:59
  29. Ep.28: The Industry Of Faff
    • 57:22
  30. Ep.29: Pivots, Flux And Production
    • 56:02
  31. Ep.30: Marketers Of Today
    • 59:07
  32. Ep.31: Content Around Content
    • 52:15
  33. Ep.32: Attention Traders
    • 59:30
  34. Ep.33: Branding, Design & The Process
    • 57:22
  35. Ep.34: Evolving The Branded Content Model
    • 54:11
  36. Ep.35: Of Dream Merchants & Entrepreneurship
    • 28:31
  37. Ep.36: Purpose, Communication & Conversation
    • 52:09
  38. Ep.37: The Journey Of Ideas And Advertising
    • 53:25
  39. Ep.38: Radio In The Digital Age
    • 55:54
  40. Ep.39: Blending Left And Right Brains
    • 50:41
  41. Ep.40: Not-so-Micro Storytelling
    • 54:15
  42. Ep.41: Brand Hustlers
    • 48:00
  43. Ep.42: Music Re-Labelled
    • 55:44
  44. Ep.43: Evolving The Digital First Agency Model
    • 52:52
  45. Ep.44: Amplifying And Balancing Subcultures
    • 51:54
  46. Ep.45: The Artists POV
    • 56:58
  47. Ep.46: Mental Health And The Workplace
    • 01:06:35
  48. Ep.47: Unsegmented Director
    • 58:02
  49. Ep.48: Doubling Down On Audio
    • 47:26
  50. Ep.49: The Evolving Marketer
    • 50:41
  51. Ep.50: Stories, Authenticity & Randomness
    • 48:22
  52. Ep.51: New Media & The Publisher Mindset
    • 48:44
  53. Ep.52: Casting Stories
    • 01:04:27
  54. Ep.53: From Creator To Entrepreneur And Beyond
    • 55:06
  55. Ep.54: Hand-Curating Cinema
    • 55:35
  56. Ep.55: From Creative Director To Consumer Experience
    • 59:36
  57. Ep.56: Building A Business Around An Artist
    • 51:14
  58. Ep.57: From Marketer To Angel Investor
    • 47:02
  59. Ep.58: Building Youth Experiences
    • 01:17:34
  60. Ep.59: Creating Through Different Lenses
    • 01:03:29
  61. Ep.60: AMA Episode
    • 46:36
  62. Ep.61: Not 'Just' A Film Critic
    • 55:35
  63. Ep.62: Meme Sabha
    • 01:12:10
  64. Ep.63: The Professional Fan
    • 01:15:51
  65. Ep.64: Evolving The Creative Agency Business
    • 01:13:01
  66. Ep.65: The Introverted Creator
    • 01:04:58
  67. Ep.66: AMA FEB 2020 - Agency FAQ, Content Next, Talent+culture & Lot ...
    • 47:27
  68. Ep.67: Power Of The Camera
    • 01:01:11
  69. Ep.68: The Business Of Wellness
    • 47:59
  70. Ep.69: AMA - Adapting To The New Normal & What’s Next?
    • 37:12
  71. Ep.70: Content In The Time Of Corona
    • 57:44
  72. Ep.71: Enabling Safe Self-Expression On Instagram
    • 01:22:11
  73. Ep.72: Failure Resume, Work-Life & Beyond
    • 49:04
  74. Ep.73: Communicating & Adapting During Lockdown & Beyond
    • 45:25
  75. Ep.74: Building The Next Stage Of Content On TikTok
    • 51:58
  76. Ep.75: Democratising Education
    • 54:34
  77. Ep.76: Creating Relatable Content
    • 47:15
  78. Ep.77: Direct To Consumer In A Pandemic & Beyond
    • 59:30
  79. Ep.78: Media & The Future Of Marketing
    • 44:54
  80. Ep.79: Balancing Traditional Experience With New Age Thinking
    • 51:45
  81. Ep.80: Growth, Leadership & Evolving Businesses
    • 54:15
  82. Ep.81: Scaling The E-Sports Ecosystem
    • 51:02
  83. Ep.82: Evolving The Role Of The Marketer
    • 01:00:57
  84. Ep83: Building Brands Around A Unifying Aesthetic
    • 44:12
  85. Ep.84: POV: Beyond Pride Month: Queer Culture & The Youth
    • 01:21:39
  86. Ep.85: Staying Ahead Of The Content Curve
    • 56:11
  87. Ep.86: Upskilling & Retooling Marketers
    • 40:25
  88. Ep.87: Telling Stories Through Audio
    • 48:23
  89. Ep.88: Using Consumer Insights To Digitise Physical Experiences
    • 39:12
  90. Ep.89: Building A Global Marketing Force Through Creativity & Cultur ...
    • 48:22
  91. Ep.90: Building A Career With Comedy As A Foundation
    • 55:46
  92. Ep.91: Evolving As An Independent Agency Network
    • 01:05:46
  93. Ep.92: Sustainability, Community Building & Commerce
    • 42:00
  94. Ep.93: Redefining Reading & Information Sharing
    • 44:28
  95. Ep.94: Evolving As A Creator
    • 45:00
  96. Ep.95: Brands, Audio & Modern Platform Ecosystems
    • 53:57

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