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Advertising is Dead with Varun Duggirala

Advertising is Dead with Varun Duggirala

Author: IVM Podcasts

Powered By EPIC ON. Advertising has a bad name, its often perceived as that one thing which we cant wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, its end-game advertising Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch. Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry.

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180 Episodes
  1. Ep.00: Introduction
    • 00:49
  2. Ep.01: The Glitch In The System
    • 55:34
  3. Ep.02: Chaos Is Good
    • 46:45
  4. Ep.03: The Blurred Line Between PR & Digital Marketing
    • 39:30
  5. Ep.04: When Audio Is On The Rise, You Monetize
    • 51:58
  6. Ep.05: Marrying Brands With Creators
    • 45:40
  7. Ep.06: Wrapping Up 2018 In Advertising
    • 51:05
  8. Ep.07: Live Events 101
    • 01:02:22
  9. Ep.08: The Editorial Landscape & The Cultural Filter
    • 45:33
  10. Ep.09: Crowdfunding For Creators
    • 42:57
  11. Ep.10: Understanding IP & Creative Rights
    • 44:12
  12. Ep.11: Why Engineers Excel At Creativity
    • 45:31
  13. Ep.12: Bringing Structure To Creativity
    • 43:36
  14. Ep.13: A Conversation About Conversations
    • 49:10
  15. Ep.14: The Bridge Between Platforms & Brands
    • 45:07
  16. Ep.15: The Untapped Potential Of Sports Media
    • 57:58
  17. Ep.16: Culture Curation, Music & What Lies Beyond
    • 57:17
  18. Ep.17: Looking Through The Humorous Lens
    • 48:40
  19. Ep.18: Inside The Complexity Of Agency Life
    • 52:44
  20. Ep.19: The New Age Creative Director
    • 01:01:53
  21. Ep.20: Managing Talent & Human Emotions
    • 48:27
  22. Ep.21: Campus Is The Answer
    • 59:59
  23. Ep.22: People-Powered Influence
    • 48:17
  24. Ep.23: The New Age Of Purpose-Driven Content
    • 50:23
  25. Ep.24: The Voice Of The Youth
    • 01:06:14
  26. Ep.25: AMA: 25 Not Out*
    • 01:16:47
  27. Ep.26: Jack Master Of All Trades
    • 49:54
  28. Ep. 27: Founder To Founder
    • 43:59
  29. Ep.28: The Industry Of Faff
    • 57:22
  30. Ep.29: Pivots, Flux And Production
    • 56:02
  31. Ep.30: Marketers Of Today
    • 59:07
  32. Ep.31: Content Around Content
    • 52:15
  33. Ep.32: Attention Traders
    • 59:30
  34. EP33 Branding, Design & The Process
    • 57:22
  35. Ep.34: Evolving The Branded Content Model
    • 54:11
  36. Ep.35: Of Dream Merchants & Entrepreneurship
    • 28:31
  37. Ep.36: Purpose, Communication & Conversation
    • 52:09
  38. Ep.37: The Journey Of Ideas And Advertising
    • 53:25
  39. Ep.38: Radio In The Digital Age
    • 55:54
  40. Ep.39: Blending Left And Right Brains
    • 50:41
  41. Ep.40: Not-so-Micro Storytelling
    • 54:15
  42. Ep.41: Brand Hustlers
    • 48:00
  43. Ep.42: Music Re-Labelled
    • 55:44
  44. Ep.43: Evolving The Digital First Agency Model
    • 52:52
  45. Ep.44: Amplifying And Balancing Subcultures
    • 51:54
  46. Ep.45: The Artists POV
    • 56:58
  47. Ep.46: Mental Health And The Workplace
    • 01:06:35
  48. Ep.47: Unsegmented Director
    • 58:02
  49. Ep.48: Doubling Down On Audio
    • 47:26
  50. Ep.49: The Evolving Marketer
    • 50:41
  51. Ep.50: Stories, Authenticity & Randomness
    • 48:22
  52. Ep.51: New Media & The Publisher Mindset
    • 48:44
  53. Ep.52: Casting Stories
    • 01:04:27
  54. Ep.53: From Creator To Entrepreneur And Beyond
    • 55:06
  55. Ep.54: Hand-Curating Cinema
    • 55:35
  56. Ep.55: From Creative Director To Consumer Experience
    • 59:36
  57. Ep.56: Building A Business Around An Artist
    • 51:14
  58. Ep.57: From Marketer To Angel Investor
    • 47:02
  59. Ep.58: Building Youth Experiences
    • 01:17:34
  60. Ep.59: Creating Through Different Lenses
    • 01:03:29
  61. Ep.60: AMA Episode
    • 46:36
  62. Ep.61: Not 'Just' A Film Critic
    • 55:35
  63. Ep.62: Meme Sabha
    • 01:12:10
  64. Ep.63: The Professional Fan
    • 01:15:51
  65. Ep.64: Evolving The Creative Agency Business
    • 01:13:01
  66. Ep.65: The Introverted Creator
    • 01:04:58
  67. Ep.66: AMA FEB 2020 - Agency FAQ, Content Next, Talent+culture & Lot....
    • 47:27
  68. Ep.67: Power Of The Camera
    • 01:01:11
  69. Ep.68: The Business Of Wellness
    • 47:59
  70. Ep.69: AMA - Adapting To The New Normal & What’s Next?
    • 37:12
  71. Ep.70: Content In The Time Of Corona
    • 57:44
  72. Ep.71: Enabling Safe Self-Expression On Instagram
    • 01:22:11
  73. Ep.72: Failure Resume, Work-Life & Beyond
    • 49:04
  74. Ep.73: Communicating & Adapting During Lockdown & Beyond
    • 45:25
  75. Ep.74: Building The Next Stage Of Content On TikTok
    • 51:58
  76. Ep.75: Democratising Education
    • 54:34
  77. Ep.76: Creating Relatable Content
    • 47:15
  78. Ep.77: Direct To Consumer In A Pandemic & Beyond
    • 59:30
  79. Ep.78: Media & The Future Of Marketing
    • 44:54
  80. Ep.79: Balancing Traditional Experience With New Age Thinking
    • 51:45
  81. Ep.80: Growth, Leadership & Evolving Businesses
    • 54:15
  82. Ep.81: Scaling The E-Sports Ecosystem
    • 51:02
  83. Ep.82: Evolving The Role Of The Marketer
    • 01:00:57
  84. Ep83: Building Brands Around A Unifying Aesthetic
    • 44:12
  85. Ep.84: POV: Beyond Pride Month: Queer Culture & The Youth
    • 01:21:39
  86. Ep.85: Staying Ahead Of The Content Curve
    • 56:11
  87. Ep.86: Upskilling & Retooling Marketers
    • 40:25
  88. Ep.87: Telling Stories Through Audio
    • 48:23
  89. Ep.88: Using Consumer Insights To Digitise Physical Experiences
    • 39:12
  90. Ep.89: Building A Global Marketing Force Through Creativity & Cultur....
    • 48:22
  91. Ep.90: Building A Career With Comedy As A Foundation
    • 55:46
  92. Ep.91: Evolving As An Independent Agency Network
    • 01:05:46
  93. Ep.92: Sustainability, Community Building & Commerce
    • 42:00
  94. Ep.93: Redefining Reading & Information Sharing
    • 44:28
  95. Ep.94: Evolving As A Creator
    • 45:00
  96. Ep.95: Brands, Audio & Modern Platform Ecosystems
    • 53:57
  97. (Rebroadcast)A Conversation About Conversations
    • 49:01
  98. (Rebroadcast)The Untapped Potential Of Sports Media
    • 57:41
  99. (Rebroadcast)Of Dream Merchants & Entrepreneurship
    • 27:58
  100. (Rebroadcast)From Creator To Entrepreneur And Beyond
    • 54:37
  101. Ep.96: Following Your Passion
    • 47:25
  102. Ep.97: Curation, Discovery & Commerce
    • 55:22
  103. Ep.98: Scaling SMB’s Through The Power Of Social Commerce
    • 43:13
  104. Ep.99: The Art Of Randomness
    • 01:05:08
  105. Ep.100: Stories, Animation, VFX & The Future Of Entertainment
    • 35:28
  106. Ep.101: The Evolution Of Journalism
    • 53:29
  107. Ep.102: The Structure Of Marketing
    • 46:20
  108. Ep.103: Helping People Save Time
    • 59:11
  109. Ep.104: Manifesting Positivity In 2020
    • 01:22:57
  110. Ep.105: The Unprecedented Episode (2020 Roundup Special)
    • 01:41:49
  111. Ep.106: The Evolution & Future Of The Toy Industry
    • 36:21
  112. Ep.107: The Science Of Motherhood
    • 51:42
  113. Ep.108: B2B & Trans-national Localism Ft. Praval Singh
    • 57:16
  114. Ep.109: Riding The Homegrown Short-form Video Wave
    • 30:13
  115. Ep.110: Growing The Influencer Economy Ft. Viraj Sheth
    • 58:55
  116. Ep.111: Scaling A "Bespoke" Business Ft. Akshay Narvekar
    • 36:52
  117. Ep.112: Flipped Script: Valentine’s Edition (on Stuff Beyond What Y....
    • 44:35
  118. Ep.113: Evolving Products & Product Categories Ft. Siddarth Menon
    • 47:23
  119. Ep.114: Evidence Based Nutrition Ft. Akshay Pai
    • 50:52
  120. Ep.115: Evolving Our Relationship With Food Ft. Gauri Devidayal
    • 54:02
  121. Ep.116: Building The Narrative Structure Of A Creator Ft. Sumedh Chap....
    • 01:04:11
  122. Ep.117: Building A Modern Content Ecosystem Ft. Anirudh Singla
    • 01:02:10
  123. Ep.118: Shaping Popular Culture & The Social Video Experience Ft. Aji....
    • 55:16
  124. Ep.119: Building A Platform For Discovery Through Trust & Depth Ft. M....
    • 57:35
  125. Ep.120: Blockchain, NFT’s And A World Beyond Cookies Ft. Gowthaman ....
    • 47:28
  126. Ep.121: EVs, Modern Mobility & Design Thinking Feat. Suhas Rajkumar
    • 47:12
  127. Ep.122: Evolving The Gamer+Creator Ecosystem Ft. Pranav Panpalia
    • 55:02
  128. Ep.123: Enabling & Supporting The Pet Friendly Consumer Ft. Rashi Nar....
    • 44:29
  129. Ep.124: Enabling Learning For The Passion Economy Feat. Ruhan Naqash
    • 01:10:33
  130. Ep.125: Building A Business On The Foundation Of Pop Culture Feat. Ha....
    • 48:43
  131. Ep.126: Democratising Digital Money & Building Trust Across Borders F....
    • 01:07:57
  132. Ep.127: The Business Of Influence Feat. Dhruv Chitgopekar
    • 54:52
  133. Ep.128: Building Solutions For The Content Gig Economy Feat. Mayank J....
    • 32:50
  134. Ep.129: Streaming The Gaming Economy To Growth Feat. Piyush Kumar
    • 47:01
  135. Ep.130: Crossover: Brands, Tech & Lots In-Between Ft. Shiladitya Mukh....
    • 01:03:52
  136. Ep.131: Globally Aligned For Local Growth In The Creator Economy Feat....
    • 01:03:10
  137. Ep.132: Building An Ethnic Brand Through Social Commerce Feat. Lekhin....
    • 40:49
  138. Ep.133: "Evolving The Value Of A Writer" Feat. Devaiah Bopanna
    • 56:13
  139. Ep.134: Evolving The Phygital Consumer Experience Feat. Vivek Srivats....
    • 44:42
  140. Ep.135: Connecting The Dots For Publishers Feat. Kavita Shenoy
    • 56:32
  141. Ep.136: Helping Brands Tap Into Internet Culture Ft. Aakash Shah
    • 01:01:09
  142. Ep.137: Democratising The Home Bar Experience Ft. Ankur Bhatia
    • 47:25
  143. StasTushinskiy On Making Audio Advertising Conversational
    • 42:18
  144. KabirSiddiq On The Sleep Economy & The Need To Invest In Rest
    • 42:25
  145. SameerNair On Building A Studio For The Future Of Content
    • 58:02
  146. VarunMayya On Blending Content, Community & Education
    • 57:37
  147. VikasGupta On Evolution Of Learning
    • 53:55
  148. CultureNext: Music Ft. Kevin Fernando, Hanita Bhambri & Arjun Kolady
    • 01:10:31
  149. CultureNext: Podcasts Feat. Yogi & Kabeer, Sarthak Mishra & Arjun Kolady
    • 01:11:04
  150. MasoomMinawala On Her Creator Journey, Fashion Blogging & Beyond
    • 59:43
  151. SahilContractor & Sandeep Jethwani On Reimagining & Democratising Investing
    • 01:03:37
  152. AnkitVyas On Equality In Education
    • 38:40
  153. ArunSrinivas & Sravanth Aluru On Reimagining Brand Experiences
    • 51:06
  154. SharminAli On Evolving Empathy In Content With AI
    • 37:43
  155. PoojaDhingra On Her Entrepreneurial & Creator Journeys
    • 42:41
  156. PaulRavindranath On Helping Startups Accelerate And Innovate
    • 43:56