Advertising is Dead with Varun Duggirala

Ep. 00: Introduction

Advertising has a bad name, its often perceived as that one thing which we cant wait to skip or block. But is that all its about Because if you listen to all the conversation around it, its endgame advertising Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, cofounder and content chief at The Glitch. Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

Ep. 01: The Glitch in the System

55 min 34 sec

How does breaking the rules work in your favour Find out from two men who had no background in advertising and are now CoFounders of one of Indias most successful creative agencies. Varun Duggirala, CoFounder and Content Chief at The Glitch is joined by his partner, Rohit Raj, CoFounder and Creative Chief at The Glitch, to talk about how serendipity has played a key role in their journey, why they named their company The Glitch, our evolving consumption patterns and answer the critical question, Is advertising really dead Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 02: Chaos is Good

46 min 45 sec

How is traditional advertising getting swept away in this new age of digital disruption Varun Duggirala, CoFounder and Content Chief at The Glitch is joined by Kunal Jeswani, CEO of Ogilvy India, whos spent over 20 years in the industry. They talk about how advertising has changed, both from a legacy and agency perspective, Ogilvys secret sauce and its evolution over the years, and also address the looming adpocalypse. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 03: The blurred line between PR & Digital Marketing

39 min 30 sec

Whats the deal with PR in the digital age How have the lines blurred between what PR agencies have traditionally done and end up doing now Varun Duggirala, CoFounder and Content Chief at The Glitch is joined by Akshaara Lalwani, CEO of Communicate India. She clears the air about the preconceived notions people tend to have about PR, influencer marketing, and other aspects about the industry. They also talk about crisis management, and a list of things you should never have in your LinkedIn bio, among other things. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 04: When Audio Is On The Rise, You Monetize

51 min 58 sec

When you look around, everyone has earphones plugged in. It makes you wonder, what are they listening to Is it just music, or is there a whole other medium that has been growing and expanding Varun Duggirala, CoFounder and Content Chief at The Glitch is joined by Vinodh Bhat, CoFounder, President Chief Strategy Officer at JioSaavn to talk about the audio streaming platforms origin story, how they worked with over 200 brands, the top song of 2018, how did their partnership with Jio materialise and where is it going from here, how the podcast industry is going to evolve and more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 05: Marrying Brands with Creators

45 min 40 sec

While we are surrounded by creators, there are also those who have built the ecosystems around them, to help grow, encourage and amplify their message and content. Varun Duggirala, CoFounder and Content Chief at The Glitch is joined by Sagar Gokhale, COO, Qyuki to talk about marrying brands with creators, what Qyuki does, discovering exceptional talent through media platforms, and more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 06: Wrapping Up 2018 in Advertising

51 min 5 sec

2018 has been an interesting and transitional year a year that has defined many aspects of the advertising and media space. To look back at the year that was and the year that 2019 will be, Karthik Nagarajan, Chief Content Officer at Wavemaker joins Varun Duggirala, CoFounder and Content Chief and The Glitch. You can follow Karthiks new show, The Filter Koffee Podcast here: http://ivmpodcasts.com/thefilterkoffee Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 07: Live Events 101

1 hr 2 min 22 sec

Roshan Abbas has worn many hats over the years whether its radio, television, his company Geometry Encompass, Kommune or the SpokenFest. On this episode, he paints a picture in the theatre of our minds about how you can sell a dream, and dives into the world of live events with host Varun Duggirala. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 08: The Editorial Landscape & The Cultural Filter

45 min 33 sec

Today, content is allencompassing and brands need to be part of relevant content thats both credible yet engaging. And thats why the word journalist is too narrow to describe the editorial landscape. Tune in to this fun and freewheeling conversation with EditorinChief of Vice India, Rituparna Som and host Varun Duggirala who discuss how the definition of journalism evolved, Vices cultural ethos, finding worklife balance in the media space and more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 09: Crowdfunding For Creators

42 min 57 sec

Traditionally, creators havent faced as much of a creative block as they have a monetary block. With the advent of crowdfunding platforms, the consumer helps fund the content they want to consume. Its patronage that helps enrich the arts. In this evolving landscape, companies like Wishberry are players to watch. Anshulika Dubey, CoFounder and COO of Wishberry joins host Varun Duggirala, CoFounder and Content Chief at The Glitch to talk about what Wishberry does, the evolution of branded content, the difference between the perspective of the west and Indians when it comes to crowdfunding, and more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

Ep. 10: Understanding IP & Creative Rights

44 min 12 sec

In todays era of creativity, having someone to advise you on the complexities and realities of your rights is a requisite. As a creator, you ought to understand the fundamentals of copyright, piracy, intellectual property and licensing. Join Priyanka Khimani, Founder Partner, Anand Anand Khimani along with host Varun Duggirala as they discuss the importance of seeking legal counsel as a creator. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 11: Why Engineers Excel At Creativity

45 min 31 sec

Shreyas Srinivasan, Founder CEO of Insider, joins host Varun Duggirala whos also his batchmate from engineering college, on this weeks episode. They discuss how technology has been a large force to alter the media, content and advertising landscape and how its changed the way we interact with content. They also answer burning questions like why there are so many engineers in the creative space. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 12: Bringing Structure To Creativity

43 min 36 sec

On this Valentines Day edition, Varun Duggirala is joined by Pooja Jauhari, his wife, whos also CEO of The Glitch. They talk about how they met, how to make relationships work in the workplace, Poojas role at The Glitch and how shes brought in structure to the creative agency. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 13: A Conversation About Conversations

49 min 10 sec

Amit Doshi and Kavita Rajwade, Founder and CoFounder of IVM Podcasts joins host Varun Duggirala, CoFounder and Content Chief at The Glitch, to discuss the future of podcasting. They talk about how IVM Podcasts came into existence, the way brands can take advantage of this medium and how content consumption is changing at a rapid pace. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 14: The Bridge Between Platforms & Brands

45 min 7 sec

The evolution for media companies is far beyond their box. Their growth now lies outside it. There are not only platforms for content but also companies that are better positioned to engage in multiindustry collaborations companies that have the true pulse of the market culture they cater to. One such company is Times Bridge, of Times Group. Viral Jani, Senior Vice President, Investment Operations at Times Bridge, joins host Varun Duggirala on this weeks episode to discuss all the intriguing things Times Bridge does, the importance of having a deep understanding of the Indian consumer for international companies and how media organizations are evolving into more than just the rudimentary. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 15: The Untapped Potential Of Sports Media

57 min 58 sec

Gaurav Kapur, widely known as the TV presenter, and also the Founder of Oaktree Creative Solutions, joins host Varun Duggirala. The former Channel V alumni talks about his journey to becoming a sports presenter, why creators need to be taking more risks, what were not making enough of in sports content, ego management, the idea behind his YouTube show, Breakfast With Champions, and more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 16: Culture Curation, Music & What Lies Beyond

57 min 17 sec

Nirmika Singh, Executive Editor of Rolling Stone India joins host Varun Duggirala for a riveting conversation. They talk about: The importance of understanding various nuances to be a music journalist The rise of Indian hiphop How the music industry has changed over the years Managing being a leader, journalist, poet, and musician among other roles Creating a space thats conducive to more women leaders What inspires her and more Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 17: Looking Through The Humorous Lens

48 min 40 sec

Writer and comedian, Naveen Richard, joins host Varun Duggirala to discuss his writing process and finding his source material, being a writer for a web series and integrating brands into it, why everyone must attend a standup workshop, tongue cleaners and more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 18: Inside The Complexity Of Agency Life

52 min 44 sec

Prashanth Challapalli, Chief Operating Officer at Leo Burnett Orchard joins host Varun Duggirala to discuss whats the role of an agency in this complex digital environment, transitioning from mainline to digital, the key things they look for when hiring, the evolution of working weekends and how the concept needs to die, among other things. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 19: The new age creative director

1 hr 1 min 53 sec

Sunetro Lahiri and Prashant Kohli, Senior Creative Directors at The Glitch join host Varun Duggirala, CoFounder and Content Chief at The Glitch to discuss the role of being a creative director. They also talk about their journey and experiences at the company, what kind of talent, advertising agencies are currently looking for and how to manage, adapt and evolve creatively in this constantly changing environment. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 20: Managing Talent & Human Emotions

48 min 27 sec

What constitutes the ecosystem around talent What does it take to be a talent manager today What does it take to be a creator Vijay Subramaniam, CoFounder CEO, KWAN Entertainment and Marketing Solutions, joins host Varun Duggirala on this episode. They talk about Kwans highest representation at YouTube FanFest this year, going to school together, how Vijay went from being a metal drummer to managing mainstream talent, opening for Iron Maiden, and a lot more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 21: Campus Is The Answer

59 min 59 sec

Saurabh Kanwar, CoFounder of ATKT and Varuns exboss at Channel V is on this weeks episode discussing the importance of giving campus students a platform to showcase their talent, why the influencer market in India is suffering, the evolution of the agency structure, the good ol days of working at MTV and Channel V, and a whole lot more. Talk to Varun on Twitter dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 22: People-Powered Influence

48 min 17 sec

Pranay Swarup, CoFounder and CEO of Chtrbox, joins Varun Duggirala this week to dig deep into the space of influencer marketing. They talk about the overuse of the term influencers, understanding the authenticity of a creators content, how Chtrbox contributes to the realm of peoplepowered marketing, the Fyre Festival fiasco, and a lot more. Do you have any questions for Varun Tweet to him dailydement or write in to us at ivmpodcasts using AIDAMA. You can also send us an email on showsindusvox.com. You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 23: The New Age of Purpose-Driven Content

50 min 23 sec

Advait Gupt, Founder and CEO of Supari Studios joins host Varun Duggirala as he walks down the memory lane and shares the story of their first project, which was a birthday video. They talk about nonfictional content production, branding, and the untapped potential of television as a content platform. Do you have any questions for Varun Tweet to him dailydement or write in to us at ivmpodcasts using AIDAMA. You can also send us an email on showsindusvox.com. You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Ep. 24: The Voice Of The Youth

1 hr 6 min 14 sec

On this episode, host Varun Duggirala is joined by Nikhil Taneja, CoFounder and CEO of Yuvaa. They talk about the good old days of working at MTV, the concept and agenda of Yuvaa and how addressing issues through a youth media organization helps the youth to voice their opinion. They further discuss the problems of young minds in todays times. Do you have any questions for Varun Tweet to him dailydement or write into us at ivmpodcasts using AIDAMA. You can also send us an email on showsindusvox.com. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 25: AMA: 25 Not Out*

1 hr 16 min 47 sec

Since this is the 25th episode, we decided to change things up a little. Weve put the host Varun Duggirala on the hot seat Thats right. Hes the guest on his own podcast. So whos hosting Thats a surprise. Tune in to find out Varun answers questions from the listeners and the amazing guests that weve had on the podcast so far. He talks about what its like to be a podcast host, the difference between working on video content and audio content, the definition of being creative and a whole lot more. Do you have any questions for Varun Tweet to him dailydement or write into us at ivmpodcasts using AIDAMA. You can also send us an email on showsindusvox.com. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 26: Jack Master of all Trades

49 min 54 sec

On this weeks episode, Harshad Chavan, Managing Director at Toast Events joins host Varun Duggirala to talk about his professional journey. From space selling for The Indian Express to hosting night club events to starting his own agency. He also talks about coming out of retirement to begin his second innings with Toast Events. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 27: Founder to Founder

43 min 59 sec

This week, host Varun Duggirala is joined by Sidharth Rao, CEO and CoFounder of Dentsu Webchutney. Sidharth talks about the initial challenges he faced while setting up a digital marketing firm in 1999, mistakes he made as an angel investor, the importance of building and grooming talent and making them understand how the business works. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 28: The Industry of Faff

57 min 22 sec

On this weeks episode, we have the man who has done it all from being a DJ in Goa to a videogame tester, to a librarian at some point. He currently owns two media companies and you can occasionally spot him on José Covacos videos. Its Cyril DAbreo, Founder of 20watts and Mad Hatter Media. He joins host Varun Duggirala to talk about the early days of Channel V, problems with the media education system and their stint as gadget show hosts name revealed in the episode. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 29: Pivots, Flux and Production

56 min 2 sec

On this episode, Varun Duggirala is joined by Roopak Saluja, Founder and CEO of The 120 Media Collective. They talk about the value system followed by Roopaks organization, what is there in it for the advertising industry for the future, how competition helps organizations reinvent true potential and more. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 30: Marketers of Today

59 min 7 sec

On this weeks episode, host Varun Duggirala is joined by Sivaram Parameswaran, Senior Marketing Manager, LinkedIn. In this conversation, they talk about the dynamics of the brand agency relationship, their mutual love for Rohit Shetty movies and the importance of sports in ones life. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 31: Content Around Content

52 min 15 sec

On this weeks episode of Advertising is Dead, host Varun Duggirala is joined by Ravina Rawal, Founder, and Editor of Dead Ant. Ravina talks about the evolution of the Indian comedy scene and the growth of regional comedy. She talks about how the name Dead Ant is inspired by a lame 90s joke and the future of her venture. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 32: Attention traders

59 min 30 sec

On this weeks episode of Advertising is Dead, host Varun Duggirala is joined by Ashwin Suresh and Anirudh Pandita, founders of Pocket Aces. Their conversation answers the question of whether the content quality suffers from brands coming in. They also talk about the future and potential of Interactive online gaming in India. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

EP 33 Branding, Design & the Process

57 min 22 sec

On this weeks episode, host Varun Duggirala is joined by Pratish Mepani, Founder Creative Director at Starting Monday Design Branding Co. Yes, he talks about how he came up with the name The Starting Monday Design Branding Co. In this conversation, they also talk about how the concept of design in India has evolved over the years and the importance of it in trade and business. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 34: Evolving The Branded Content Model

54 min 11 sec

On this weeks episode, host Varun Duggirala is joined by Gaurav Lulla, CoFounder of Loose Cannons Content Studio. They talk about the importance of collaboration in the content industry and why it is important to define the role of an individual in an organization. They also speak about their mutual admiration for the brand Nike when it comes to brand communication and why some of the most successful brand communication strategies fail to get in business for the company. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 35: Of Dream Merchants & Entrepreneurship

28 min 31 sec

Its a fanboy moment for Varun Duggirala as he is joined by entrepreneur Ronnie Screwvala on this episode. They talk about being an outsider in the media industry and he also shares tips for budding entrepreneurs. They also talk about the importance of scaling a business, and a whole lot more. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 36: Purpose, Communication & Conversation

52 min 9 sec

Communication is a funny word, it is something we use very loosely and many a time we get so tightfisted on how it needs to be used especially in media and advertising space. Join Keya Madhvani, Head of Communications, Twitter India along with host Varun Duggirala as they talk about her professional journey, the importance and evolution of communication, and how platforms like Twitter have changed the way we have our conversations. They also touch upon Keyas love for podcasts. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 37: The Journey Of Ideas And Advertising

53 min 25 sec

On this week’s episode, host Varun Duggirala is joined by Mr. Anant Rangaswamy, Editor of MELT on WION. They speak about how the space of advertising has grown through the years, and the explosion of the various mediums or platforms through which its done. Varun and Mr. Rangaswamy also discuss how despite the space becoming fairly complicated, ranging from Doordarshan to TikTok, ideation still remains on top and opportunities have significantly grown over time. Talk to Varun on Twitter and Instagram dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 38: Radio in the Digital Age

55 min 54 sec

On this episode of Advertising is Dead, our host Varun Duggirala speaks to the National Programming Head at Mirchi Love, Indira Rangarajan. They discuss how the world of radio is today and how it has evolved over time to become an ecosystem of content. They discuss how a modern radio professional wears a lot of hats and has evolved more into a modern media professional. Talk to Varun on Twitter and Instagram varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 39: Blending Left and Right Brains

50 min 41 sec

On this episode of Advertising is Dead, host Varun Duggirala is joined by his longtime friend Saurabh Bhowal as they discuss their efforts to create content from ideas that stem from both sides of the brain. The two discuss how to go about balancing mainstream and newage content, along with balancing the business side and the creative side of the content. Talk to Varun on Twitter and Instagram varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 40: Not-so-Micro Storytelling

54 min 15 sec

This episode of Advertising is Dead features CEO and CoFounder of Terribly Tiny Tales, Anuj Gosalia. Host Varun Duggirala discusses how Terribly Tiny Tales has evolved and found different ways to tell stories and created immersive content. They also speak about the emergence of different kinds of shortform content and how well they are being utilized. Talk to Varun on Twitter and Instagram varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 41: Brand Hustlers

48 min

On this episode of Advertising is Dead host Varun Duggirala is joined by the Head of Content, Influencer Marketing, and Brand Advocacy at Diageo India, Khushboo Benani. They discuss consumer behaviour, creator trends, being culturally relevant and how the knowledge of these aspects helps to build a brand. Talk to Varun on Twitter and Instagram varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 42: Music Re-Labelled

55 min 44 sec

Content around music has evolved a lot. Aspects such as marketing have started to gain as much importance as the composition itself. On this episode of Advertising is Dead host Varun Duggirala is joined by the CEO and Cofounder of Big Bang Music, Gaurav Wadhwa. They delve into his journey from advertising to marketing and music. Talk to Varun on Twitter and Instagram varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 43: Evolving the Digital First Agency Model

52 min 52 sec

On this episode of Advertising is Dead, host Varun Duggirala is in the studio with Shamsuddin Jasani, Group MD at Isobar South Asia. Together they discuss the fact that the term digital agency has become irrelevant and has rather evolved into an agency for the digital age. Talk to Varun on Twitter and Instagram varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 44: Amplifying and Balancing Subcultures

51 min 54 sec

What is a subculture Why does everyone want to be a part of it How does it work as an ecosystem On this episode of Advertising is Dead, host Varun Duggirala is joined by CoFounders of 4/4 Experiences, Himanshu Vaswani and Nikhil Udupa. They discuss their journey into music, along with the emergence and growth of subculture around content. Talk to Varun on Twitter and Instagram varunduggi Talk to Himanshu Vaswani on Twitter and Instagram himanshuvaswani Talk to Nikhil Udupa on Twitter and Instagram greyoceanblues You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 45: The Artists POV

56 min 58 sec

On Advertising is Dead host Varun Duggirala is joined by none other than storyteller Ankur Tewari as they talk about how artists find newer forms of expression and monetize their work, along with making distinctions between what is art and what is content. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Ankur Tewari on Twitter and Instagram ankurtewari You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 46: Mental Health and the Workplace

1 hr 6 min 35 sec

Mental Health has gained more importance through the years, and for a long time we have been looking at surface level solutions to tackle those problems. Although it can be said that we have a better understanding of mental health than we did before, we still need to find and implement better ways to deal with it. On this episode of Advertising is Dead, host Varun Duggirala is joined by clinical psychologist Sonali Gupta, as they discuss ways to build a support system for people in the workplace. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Sonali Gupta on Instagram mentalhealthwithsonali You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 47: Unsegmented Director

58 min 2 sec

One of the pivotal pieces across the media, advertising, and entertainment landscape is the director. The director is at the center of everything to realize the vision of every aspect, be it the brand, the agency, platform, or medium. On this episode of Advertising is Dead, host Varun Duggirala is joined by director Angshuman Ghosh as they speak about how the world is changed in recent times for directors and anyone creating creative content. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Angshuman Ghosh on Twitter and Instagram angshumanghosh You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 48: Doubling Down on Audio

47 min 26 sec

Audio is having its moment. There was a time when a marketers plan would generally have a lot of video or print, with audio just a small supporting element. Nevertheless, that trend has changed and audio has gained newfound importance. On this episode of Advertising is Dead, host Varun Duggirala is joined by Akshat Harbola from Spotify India as they discuss the growth of audio and podcasts in India. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Akshat Harbola on Twitter and Instagram akshatharbola You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 49: The Evolving Marketer

50 min 41 sec

On this episode of Advertising is Dead, host Varun Duggirala is joined by an old friend and Head of Agency Partnerships and Creative Services at Google India, Aditya Swamy. They discuss his journey in the advertising industry, where they speak about the learnings he obtained from each different brand he has worked at, and where he is now. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Aditya Swamy on Twitter aswamy and Instagram adeeswamy You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 50: Stories, Authenticity & Randomness

48 min 22 sec

With the introduction of apps such as Instagram and Snapchat, the world of social media has morphed into a completely different one. On this episode of Advertising is Dead, host Varun Duggirala is joined by comedian Rohan Joshi and cohost of Agla Station Adulthood Rytasha Rathore, as they spoke about the use of social media and how its impact is taking over our lives and attention spans. As this is AIDs half century, we thought it would be a great idea to do a live recording at the offices of The Glitch. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Rohan Joshi on Twitter and Instagram mojorojo Talk to Rytasha Rathore on Instagram rytash You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 51: New Media & The Publisher Mindset

48 min 44 sec

With the emergence of new media and the digital age, at times its best that brands have a publishers mindset. With content taking various forms and shapes, brands and agencies have had to adapt to keep up with this new wave of media. On this episode of Advertising is Dead, host Varun Duggirala is joined by CoFounder and CEO of ScoopWhoop, Sattvik Mishra. They talk about how Sattvik and his 2 friends from advertising became accidental entrepreneurs because of their love for content in this era. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Sattvik Mishra on Twitter and Instagram sattvikm You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 52: Casting Stories

1 hr 4 min 27 sec

Casting is so crucial for anything you want to create as everything else is what youre adding on to it. They speak about how despite the best location, equipment or crew, if the actor cant perform on camera, youre not going to get the product you wantThe script and the performer are the two things that hold any piece of content together. On this episode of Advertising is Dead, host Varun Duggirala is joined by renowned Casting Director, Tess Joseph, as they speak about how the script and the performer are the two things that hold any piece of content together. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Tess Joseph on Twitter tesselmania and on Instagram tessjoseph19 You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 53: From Creator to Entrepreneur and Beyond

55 min 6 sec

When you talk about the creator economy, it started with a bunch of people creating content and sharing it with the world. All the barriers that were there to create content 10 years ago dont exist anymore. On this episode of Advertising is Dead, host Varun Duggirala is joined by Ranveer Allahbadia, better known as Beer Biceps, Youtuber and CoFounder of Monk Entertainment. They talk about his growth in the content economy and his future endeavours. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Ranveer Allahbadia on Twitter BeerBicepsGuy and on Instagram beerbiceps You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 54: Hand-Curating Cinema

55 min 35 sec

We live in a time where there are so many platforms to consume content, but so many times we end up scrolling through and taking more time to decide what we want to watch instead of actually watching something. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Founder and CEO of MUBI, Efe Çakarel, as they talk about the initiation and development of MUBI as a content platform. This episode gives an overview of how MUBI handcurates cinema to give the audience something interesting to watch at all times. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Efe Çakarel on Twitter and Instagram cakarel You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 55: From Creative Director to Consumer Experience

59 min 36 sec

One of the common misconceptions about the disruption in the advertising and marketing space is the fact that this is all about social platforms and content creation. However, the underlying fact is that the influx of availability of data and its analysis play a major role in the ecosystem. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Chief Digital Officer at Hansa Cequity, Nishad Ramachandran as they speak about how one makes the transition from being in a traditional advertising agency, to really moving towards the other side that is focused more on consumer journey and how technology impacts it. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Nishad Ramachandran on Instagram nishad You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 56: Building a Business around an Artist

51 min 14 sec

Artists have a central ethos within which they build their art form. This has also led many artists to build entire businesses, that are centred around that very ethos. This practice of building businesses around artists has most times been facilitated by those who’ve helped them cross the first arc of being successful, and then progressed to this next stage in their evolution. On this episode of Advertising is Dead, host Varun Duggirala is joined by the CoFounder and Business Head at Gully Gang Entertainment, as they talk about his transition from artist manager to business head, his cofounder Divine how one can build a business ecosystem around an artist Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Chaitanya Kataria on Twitter chaitkataria and Instagram ckataria You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 57: From Marketer to Angel Investor

47 min 2 sec

There are periods that are called the golden years of a brands marketing and these ebb and flow. There are also those who facilitate these waves, not just on one brand or company, but push boundaries and generate brand value as they change roles and industries. Many like this have also moved in recent years to taking all this understanding to create value for startup’s, as they work towards creating these golden waves for themselves. One such wave rider and facilitator is Lloyd Mathias. On this weeks episode of Advertising is Dead with our host Varun Duggirala, Lloyd discusses his journey of having worked with brands like Pepsi, Motorola, HP amongst others, and how that has led him to helping startup’s both as an angel advisor as well as a business strategist in today’s digital landscape. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Lloyd Mathias on Twitter LloydMathias You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 58: Building Youth Experiences

1 hr 17 min 34 sec

Happy New Year folks : How can one build experiences that the young feel they can relate to, while not being pandered to To understand that, why not start out this year with a talk on youthculture On this first episode of the New Year, host Varun sits down with Anto Philip and Shreyans Jain, the cofounders of Under 25 and the Under 25 Summit, to talk about how Under 25 came to be, and its goals. The Summit aims to brigde the gap between aspiring youngsters and their inspirations. They also discuss how one can engage with ones audience in unique ways, and the importance of valuing said audience. Talk to Varun Duggirala on Twitter and Instagram varunduggi Talk to Anto Philip on Twitter antophilip, and on Instagram antophilip Talk to Shreyans Jain on Twitter shreyansjain23 and on Instagram theshreyansjain You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 59: Creating Through Different Lenses

1 hr 3 min 29 sec

Developing the design, determining the visuals, figuring out how the content fits as a part of the project, etc., are all innate parts of being a creator. Our tendency, however, is to put people into buckets, into categories, whether theyre a photographer, or an artist, or a visual designer.But what has become the hallmark of a newage creator, is to be able dabble in all of itJoining host Varun Duggirala today is Avinash Jai Singh, photographer filmmaker, to talk about how to live the life of a New Age Creator.Talk to Varun Duggirala on Twitter and Instagram varunduggiYou can follow Avinash Jai Singh and all his awesome art on Instagram Twitter daakujaisingh.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 60: AMA Episode

46 min 36 sec

Why is there a need to do this long overdue AMA episode, you ask Its because you all asked some interesting questions that Varun felt needed to be addressed.On this episode, Varun is joined by Pooja Jauhari, CEO, The Glitch, for an AMA episode. where the two of them answer questions sent in by fans and listeners.What kind of skills are relevant in the advertising and content industry today How can one reach out to brands Is it better to learn the skill or learn the market Tune in to find out the answer to all these and more questions.P.S. The sound might be a little different than usual as Varun couldnt make it to the studio this week, but hell be damned before he misses a week of the podcast :Talk to Varun Duggirala on Twitter and Instagram varunduggiYou can follow Pooja on Instagram Twitter PoojaJauhariYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 61: Not 'Just' A Film Critic

55 min 35 sec

A great thing about this age of the internet is that we get to voice a pointofview, as well as create content around it. But, can the pointofview be expanded into larger pieces of content A category of content creator that has seen its ups and downs, from a period of being too diplomatic, where it became all about numbers and not about the piece of content being reviewed, to a more recent time, which has seen a crop of voices come up that do put a strong and engaging pointofview across, is the movie critic.One such critic, who Varun has been following for a while, is Sucharita Tyagi, the film critic and voice behind Film Companions Not A Movie Review.On this episode, Varun tries to look into the mindset of a critic and how she creates content around it.Talk to Varun Duggirala on Twitter and Instagram varunduggiYou can follow Sucharita Tyagi on Instagram Twitter su4ita, and you can check out her Not A Movie Reviews on the Film Companion YouTube channel.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 62: Meme Sabha

1 hr 12 min 10 sec

There are trends in marketing that we dont think of as trends in marketing, because of how entertaining or engaging they are. Memes and meme content comes in that category.Meme culture isnt going away anytime soon. Theyre a great visual way to show a joke or humorous content. Just ask the guests on this episode Pulkit Kochar and Viraj Ghelani, Content Creators, Pocket Aces. Varun talks to these funny, young and vital creators about content creation, how to get started in content creation, and how to stay original.Talk to Varun Duggirala on Twitter and Instagram varunduggiYou can follow Pulkit Kochar on Instagram pulkitkochar Twitter KocharPulkit.You can follow Viraj Ghelani on Instagram and Twitter virajghelani.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 63: The Professional Fan

1 hr 15 min 51 sec

The term pursuing your passion is used very often and is very loosely bandied about. We should realise, that for most creative folks, the term should be passions plural, and not passion . This is because creative people usually have multiple things that they really enjoy, and in some cases, they dont necessarily want to turn it into a career. In some cases, they do want to turn it into a career. But some find a crossover. Theyre called professional fans.This week, on this Crossover episode, host Varun Duggirala talks to Tejas Menon, musician and host of The Geek Fruit Podcast, to talk about creating content around content. They also discuss Tejas journey as a professional fan and a creator, talk about how he focusses on his multiple passions, and how hes built Geek Fruit with his cohosts Jishnu and Dinkar.Also, find out why Tejas and Varun think popculture is so important to all of us.Talk to Varun Duggirala on Twitter and Instagram varunduggiYou can follow Tejas Menon on Instagram tejasmenon1989 Twitter tejasmenon.You can also follow Tejas The Geek Fruit Podcast on Instagram ans Twitter geekfruithqYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 64: Evolving The Creative Agency Business

1 hr 13 min 1 sec

Managing young workforces, building businesses around them, and constantly keeping those businesses evolving for what the industry requires is no easy task, and its only gotten more and more complex over the last decade or so. But, in some ways, its gotten simpler as well.This week, Varun talks to Harshil Karia, Founder MD at Schbang, and CEO at Proof Analytics India, to talk about how to build, grow and evolve digital businesses, and where he sees the marketing ecosystem going in the near future.Talk to Varun Duggirala on Twitter and Instagram varunduggi.Talk to Harshil Karia on Instagram harshiljkaria, and on Twitter harshilkaria.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 65: The Introverted Creator

1 hr 4 min 58 sec

This week, Varun is joined by comedian Kunal Rao, who talks about being an introvert and how finding that out changed a lot of things in his life for the better. They also discuss Kunals Amazon Special Done, how it was possibly ahead of its times, why Kunal despises ad agencies so much and his three big goals for 2020.Talk to Varun Duggirala on Twitter and Instagram varunduggi.Talk to Kunal Rao on Twitter and Instagram kunalrao.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 66: AMA FEB 2020 - agency FAQ, content next, talent+culture & lots more

47 min 27 sec

A lot of us are interested in advertising as a career and business. Its an exciting industry with endless possibilities. But we all have tons of questions regarding it. How does it all workOn this episode, Varun Duggirala, with the help of some of his guests from previous episodes, answers your AMA questions. So tune in for some great insights into the world of advertising, only on Advertising Is Dead.Talk to Varun Duggirala on Twitter and Instagram varunduggi.Talk to Harshil Karia on Instagram harshiljkaria, and on Twitter harshilkaria.Talk to Ashwin Suresh on Instagram and Twitter ashwinsuresh.Talk to Roshan Abbas on Instagram roshan1970, and on Twiiter roshanabbas.Talk to Ravina Rawal on Instagram and Twitter RavinaRawal.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 67: Power of The Camera

1 hr 1 min 11 sec

As an advertiser, Varun ends up meeting people who have interesting stories, job roles and journeys. One such person, with a very interesting perspective, is Tarika Soni, the Head of Commercial Strategy Ad Monetisation, Snap Inc.We often dont realize how vital a part of our lives the camera has become. On this episode, Varun talks to Tarika about the power of the camera, the things that Snap is doing in the space, and her perspective on the entire ecosystem and how the whole space has evolved.Talk to Varun Duggirala on Twitter and Instagram varunduggi.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 68: The Business of Wellness

47 min 59 sec

Most brands today talk about purpose as being central to what they need their brand to be. This is driven primarily by the fact that consumers today demand purpose from the brands whom they interact with, purchase, or make part of their world in various ways.This week, Varun is joined by Sarvesh Shashi, Founder and CEO, Sarva, whos entire business is built on purpose and the purpose is wellness.. Sarvesh talks about his love for cricket, adventure sports theatre, dancing professionally for 5 years, jumping from the highest jumpingoff point in the world, and all the other cool and amazing things he has done in his life. After all of that, he is a true yogi at heart, having founded his company, and talks about how Jennifer Lopez, yes, THE Jennifer Lopez, ended up investing in his dream. He also talks about his gurujis 7 year challenge for him, and how he has kept it going.Tune in for an enriching conversation on what a business built around mindfulness is.Talk to Varun Duggirala on Twitter and Instagram varunduggi.Talk to Sarvesh Shashi on Twitter sarveshshashi and Instagram sarveshshashi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 69: AMA - Adapting to the New Normal & What’s Next?

37 min 12 sec

Selfquarantine time does not mean that its an off time for questions about advertising. Those never cease, and so, nor do weOn this episode, while stuck at home under quarantine, Varun answers some more of your AMA questions regarding advertising and content, about the current and also about what the future holds for the industry.Questions like, how agencies can prepare and adapt for times like these, how freelancers can survive during this COVID19 situation, what options can they explore, how the industry might look post COVID19, and most importantly, if this is the new normal, and lots more.Have a listen to what Varun and some of his guest specialists have to say about it.Other AMA episodes:Ep. 66: http://ivm.today/AID66Ep. 60: http://ivm.today/AID60Ep. 25: https://ivm.today/AID25Talk to Varun Duggirala on Twitter and Instagram varunduggi.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 70: Content in The Time of Corona

57 min 44 sec

Think about this new normal were in, and then think about the boundaries that weve had for years that have been shattered as were stuck within the boundaries of our homes. Weve always had the tools to work remotely, to be able to collaborate from different places, to be able to work from home, but still, for years we thought that we had to be physically present for these processes. But do we anymore Do we really believe that after all of this is over, we wont end up keeping hold of a lot of these things and continue using them Will we still continue to create the way weve been creating uptil now, or will the way we innovate also change and evolve through all of thisOn this episode, Varun Duggirala is joined by Jay Mandel, Founder, The Collective NYC, to talk about this new normal, and what content and advertising in this new world of Corona will look like.Talk to Varun Duggirala on Twitter and Instagram varunduggi.Talk to Jay Mandel on Twitter jaymandel and Instagram jaymandel.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 71: Enabling Safe Self-Expression on Instagram

1 hr 22 min 11 sec

We live our lives on social media. Thats been true for a while now.However, over the last couple of weeks or even over the last couple of months for some people, during this global lockdown, social media has taken a whole different role it has substituted what we ourselves cannot do right now. It does seem like if we did not have Instagram and other social networks it would have been even more difficult, if not impossible, to get through what were all going through.So, on this episode, Varun talks to a couple of folks from Instagram Tara Bedi, Public Policy and Community Outreach Manager, Instagram and Niharika Pande, Strategic Partner Manager, Instagram.They talk about a wide range of topics, from the different aspects of content in this COVIDtime, to how Instagram works with creators, how theyre helping build more safety into their system, and where Tara and Niharika respectively started out to end up where they are today.You can follow Tara on Instagram tarabedi.You can follow Niharika on Facebook NiharikaPandeDo follow IG a/c for creators creatorscreators https://www.instagram.com/creators/To register for Born on Instagram, our program to discover the next gen digital content creators https://boireg.splashthat.com/All of Instagrams efforts to keep people safe, informed and supported https://about.instagram.com/blog/announcements/coronaviruskeepingpeoplesafeinformedandsupportedoninstagram/Instagrams community guidelines https://help.instagram.com/477434105621119Talk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 72: Failure Resume, Work-Life & Beyond

49 min 4 sec

We are living in a time of tremendous disruption. Yet, its also an interesting time because it is making us sit back and reassess how we function, both, as businesses and as people, or rather, how we function as businesses with our people.This week, Varun is joined by Ankur Warikoo, Cofounder, Nearbuy, to talk about the things hes been talking about for a while, namely, how work culture should function, how we should look at failures, how we should be looking at connecting each and every person that works in an organisation with each other, and other interesting thoughts about where work culture is headed.They also talk about Ankurs journey as an entrepreneur and cofounding Nearbuy, and also about how one can work efficiently from home, being a blogger for a long time, and lots more.You can follow Ankur on LinkedIn, Instagram Twitter AnkurWarikooTalk to Varun Duggirala on Twitter and Instagram varunduggi.Talk to Jay Mandel on Twitter jaymandel and Instagram jaymandel.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 73: Communicating & Adapting During Lockdown & Beyond

45 min 25 sec

The last month or so, has been one of the most disruptive times for the way we work, communicate and live. And not just as individuals or people, but even as entire businesses and industries. This has led to a series of trends and changes that might shape and mould the fabric of the way we do things in the medium and long term.This week, Varun Duggirala is joined by Karthik Srinivasan, Communications Consultant, who has held various senior positions across Ogilvy, Edelman, among others, to discuss some of these trends and changes, and also to look around and take stock of what is happening, and what is to come.You can check out Karthiks book Be Social: Building Brand YOU Online.You can follow Karthik on Twitter Instagram beastoftraalTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 74: Building The Next Stage of Content on TikTok

51 min 58 sec

When one says TikTok, what comes to mind is all the fun, dance, comedy, and other user generated content that were all so addicted to consuming. But, where is this platform headed And what makes it so addictiveOn this episode, Varun is joined by Jacob Pace, CEO, Flighthouse, a company which has essentially been building the next stage of content creation on TikTok. Looking at their model and how Jacob has built his company, may give a peak as to where the growth of TikTok is headed in the future. All that and more on this episode.You can follow Jacob on Instagram jacobpace, and on Twitter and TikTok imjacobpaceTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 75: Democratising Education

54 min 34 sec

The COVID19 pandemic has pushed many sectors into hyperdrive. Not just by spawning growth in usage, but also by bringing about an enhanced focus on these sectors. One such sector, seeing the largest amount of focus right now, has been education.Education, as a sector, has been seeing largescale disruption for a while, but now, it seems like its reached an inflection point, as we are now understanding how digital learning can change the face of education the world over.This week, Varun is joined by Ankita Tandon, Vice President of Content, Unacademy, a company that has been highly involved with digital learning in India. They talk about all this, and lots more, on this weeks episode.You can follow Ankita Tandon on Instagram ankitata and on Twitter AnkiTandonTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 76: Creating Relatable Content

47 min 15 sec

Many creators are changing their content to adapt to the times as theyre confined to their homes. However, there are some whose content has seamlessly continued being as fun as ever, even without making too many changes. How are such creators doing thisOn this episode, Varun is joined by Nick, Creator Beyounick, for a freewheeling chat about his process, how his method of creating has evolved, and how he manages to keep it so real, fun and relatable all the time.You can follow Nick on YouTube and Instagram Beyounick.Talk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 77: Direct to Consumer in a Pandemic & Beyond

59 min 30 sec

One of the biggest market disruptors in recent times have been directtocosumer brands. These brands have grown by making products around specific consumer needs, and have leveraged the scale and reach that digital gives them, to grow at a scale that wasnt possible before the ecommerce revolution hit. In this pandemic, however, even theyve had to reset, rethink and reorganise.On this episode, Varun talks to Bharat Sethi, Founder CEO of Rage Coffee, to talk about what makes Rage Coffee unique, how hes dealt with the pandemic, some amazing insights from his previous startups, how an entrepreneur like him looks at the world we find ourselves in right now, and what he thinks the future holds. Tune in for all this and more.Check out Rage Coffee on Instagram ragecoffee , or at www.ragecoffee.comYou can follow Bharat on Instagram bharatsethi, and on Twitter bharatsethiTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 78: Media & the Future of Marketing

44 min 54 sec

The growth of digital put the entire advertising and marketing industrial complex on a path of accelerated transformation. The aspect that saw the fastest change was the practise of media planning and buying. This evolution led to many newage media agencies bringing together the combined forces of media, data and content to be key drivers of growth for any brand looking to transform itself. And this aspect is more relevant now more than ever.This week, Varun is joined by Anand Chakravarthy, Sr. VP Managing Director at Essence, to talk about this evolution that the medium has gone through and where this transformation is headed. All this and a lot more on this episode.You can follow Anand on LinkedIn at https://www.linkedin.com/in/anandchakravarthy910ab517You can follow Anand on Twitter 927andyTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 79: Balancing Traditional Experience With New Age Thinking

51 min 45 sec

The evolution of what brands look for in their partners has resulted in many stages of agencies reinventing themselves. This has also led to many industry professionals who have spent a large part of their careers in the world of large scale agency networks, to set out and reinvent this model.On this episode, Varun Duggirala is joined by Shriram Iyer – Chief Creative Content Officer, Tilt Brand Solutions and Rajiv Chatterjee – Chief Business Officer Head of Tilt Studios. They talk about how they see this model evolving, and also why its important to balance the traditional with the newage. Tune in for this and a lot more.You can connect with Shriram at https://www.linkedin.com/in/shriramiyera1918866You can connect with Rajiv at https://www.linkedin.com/in/rajivchatterjee53988422Talk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 80: Growth, Leadership & Evolving Businesses

54 min 15 sec

The new economy of the world today has been driven ahead by leaders who dont just focus on a few singular aspects of the companies they lead, but also have a broader outlook on all the core pieces that can be deemed essential. With this outlook, they can help track consistent evolution for these pieces, and enable growth, not just for the businesses themselves, but also to everyone who works in them.On this episode, Varun is joined by Deepali Naair, CMO, IBM India and South Asia, who through her vast experience across leadership roles and across sectors, has a unique vantage point on where the world we work in is headed and what leaders of tomorrow need to work towards. Tune into the episode for more.You can follow Deepali on Twitter deepalinaairTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 81: Scaling the E-Sports Ecosystem

51 min 2 sec

Sports. Theres something about them that brings us together and makes us feel the entire spectrum of emotions. It brings us together as a community. Its not just about playing sports, but also watching them, experiencing them, talking about them and consuming content around them.For the longest time, when talking about sports, it meant more traditional kind of sports. But over the last many years, eSports gaming has become something that has not only equalled in importance as compared to more traditional sports, but also has grown and expanded in a way only it could have, as everybody can be a part of it and participate.On this episode, Varun is joined by Dr. Rushindra Sinha, Founder CEO, Global ESports Satyen Poojary, CoFounder, Global ESports, to talk about how the present crisis has helped accelerate or change what theyre doing, and where they see the entire ESports arena going in the future. All this and more on this episode.You can follow Rushindra on Instagram rushindrasinhaYou can follow Satyen on Instagram satyenpoojaryTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 82: Evolving the Role of the Marketer

1 hr 0 min 57 sec

The fields we work in go through cycles. These cycles dont just evolve the places but also us as professionals. One of the spaces that has seen tremendous cyclical change has been marketing, which, in turn, has also led to the evolution of the marketer into someone who has deep insights built on experience with constant additions of what every news cycle brings to their repository of knowledge and skills.On this episode, Varun is joined by Vijay Parasuraman, Vice President, CocaCola India South West Asia, to dig into his experience as a marketer and learn how he sees the field of marketing and the role of the marketer and his relationship with the consumer, how its evolved over time and where he sees it going in the future. All this and more on this epsiode.You can connect with Vijay at https://www.linkedin.com/in/vijayparasuraman1a62205Talk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep 83: Building Brands Around a Unifying Aesthetic

44 min 12 sec

Many modern brands have been built by creators not just by keeping a keen eye on the consumer, but also from having the ability to take the essence of their brand and personal sensibility, and building horizontality around it. Theyve been able to extend the essence of their sensibilities and value systems, extending it across the products they build, and also using that same balance in their collaboration with other brands, both new age and traditional, to build true scale.This week, Varun is joined by fashion designer and entrepreneur Masaba Gupta, to talk about how shes grown her brand, as well as how shes made so many varied products in an almost unifying aesthetic. All this and more on this episode.You can follow Masaba on Twitter MasabaG and on Instagram masabaguptaTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 84: POV: Beyond Pride Month: Queer Culture & The Youth

1 hr 21 min 39 sec

Sometimes, to understand culture and change it, we just need to have deeper conversations and listen to multiple POVs. Varun Duggirala.Every year, as Pride Month arrives, so does a bunch of content and advertising around it. But how many of them go beyond a post or a change of DP While these actions would have seemed enough in an earlier time, young people today are looking more of a deeper commitment to do things that will move the needle away from just lip service to actual action.Welcome to a new series Advertising is Dead POV Edition.On this episode, Varun is joined by Rafiul Alom Rahman, Founder Director, The Queer Muslim Project and Nikhil Taneja, Cofounder CEO, Yuvaa, for an intensive and heartening conversation, where they talk about the LGBTQ community, youth culture, and tons more.Follow Rafiul on Instagram rahmanrafiul and on Twitter rafiulrahmanFollow Nikhil on Instagram and Twitter tanejamainhoonTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 85: Staying Ahead of the Content Curve

56 min 11 sec

There are some creators who have a genuine knack for seeing what is going to work. Not just what works now, but what is scalable going ahead.On this episode, Varun is joined by comedian and YouTuber Tanmay Bhat, to tap into his instinct for what works in content and understand the road ahead a little better. All this and more on this episode of Advertising is Dead.Follow Tanmay on Instagram tanmaybhat and on Twitter thetanmayTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 86: Upskilling & Retooling Marketers

40 min 25 sec

The marketing space is one of the most everyevolving practises in our world today. Its a space where the need to constantly learn, upgrade and get handson with the execution is paramount. So, while educational institutions have, for the longest time, drilled in the basics, many marketers are seeing the need to build skill boosters.On this episode Varun Duggirala is joined by Varun Satia, Founder CEO, Kraftshala, to talk about how he started and is building out his company, as well as how he sees this focus on upskilling, how he sees the space going ahead, and lots more.You can follow Varun Satia on Twitter varunsatiaTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 87: Telling Stories Through Audio

48 min 23 sec

Theres a uniqueness in telling a story, especially in audio form, as the person listening isnt just listening to the voice, but is also imagining the story playing out, similar to reading a book. You can visualise it, you can think of each character, each space, every instance, every aspect of it. Its a mixture of someone creating a story in your mind and then you adding to that story and developing it. Thats what audio fiction is.While the audio medium has, slowly but surely, gotten a lot more traction in recent times, the audio fiction space looks set to have the biggest impact. Afterall, nothing drives the imagination like a good fiction podcast.On this episode, Varun is joined by Mantra, artist and storyteller, to talk about how he builds and creates stories, while also expanding himself as an artist across so many mediums like theatre, film, streaming and beyond. Tune in for this and lots more.Follow Mantra on Twitter Instagram mantramugdhTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 88: Using Consumer Insights to Digitise Physical Experiences

39 min 12 sec

There has never been a more important time to truly understand consumers and the insights we get from them. As sector after sector sees widespread disruption, its having the widest effect on spaces like the restaurant, and live food and beverage industry industries that traditionally focus on physical experiences as their core product.On this episode, Varun is joined by Divya Aggarwal, Head of Marketing, Impresario Handmade Restaurants, to talk about how her early years focused on consumer insights have driven her journey so far, and will drive it ahead as well.Follow Divya on Twitter Divyaagg24Talk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 89: Building a Global Marketing Force Through Creativity & Culture

48 min 22 sec

The journeys of global agencies are filled with an immense number of learnings that we all can dig into both from the choices theyve made as an organisation, as well as the work that has propelled them to succeed and grow.On this episode, Varun is joined by Jon Cook, Global CEO of VMLYR, to run through their journey as an agency and get a perspective on being a global leader whos focused on building a modern agency network while keeping its essence and culture in place. Tune in for this and much more.The Viagra Connect campaign: https://youtu.be/L3BusCaKYcQFollow Jon on Twitter JonCookVMLYRTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 90: Building a Career With Comedy as a Foundation

55 min 46 sec

The journeys of artists be it comedians, creators, actors, or anyone who falls in the subset are not linear journeys. There are various things that they try along the way, and various things that remain a constant and become the foundation for their careers.On this episode, Varun Duggirala is joined by Varun Thakur, Comedian Actor, to talk about the many avenues he has explored as an artist, how long the two Varuns have known each other, Varun Thakur wanting to direct a movie starring himself, having created in so many mediums and formats, how he wanted to be a cricketer, but then falling in love with Hrithik Roshan after Kaho Na Pyaar Hai, thinking that he was creative and wanting to get into advertising, not telling anyone his desire to be an actor, being a lover of cinema, auditioning for a film called Question Mark Indias first found footage genre film, how he got started in standup comedy, what he learnt from being a VJ for Hungama, a story about bystanders when shooting for Jab Tak Hai Jaan in Kashmir, his obsession with Bgrade horror films, making the web series Shaitaan Haveli for Amazon Prime, coming up with his alter ego Vicky Malhotra, and tons more Varun also talks about his writing process and his attraction towards anecdotal comedy. Tune in for a really fun episode.Follow Varun Thakur on Twitter VarunmThakur and on Instagram varunthakurTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 91: Evolving as an Independent Agency Network

1 hr 5 min 46 sec

The journey of new age agencies which are driven by a focus on digital, sees many points of evolution, led both by the way the market moves, but also built on the natural progression of their everexpanding vision.On this episode, Varun is joined by Suveer Bajaj and Pratik Gupta, Cofounders of Foxy Moron, to discuss the evolution of their agency under their recently formed parent company Zoo Media and its multiple units, as well get their perspective on the advertising and digital business at large and where they see it heading. Tune in for this and a lot more.You can contact Foxy Moron at https://www.foxymoron.in/Follow Suveer on Twitter and Instagram suveerbFollow Pratik on Twitter and Instagram pratikguptaTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 92: Sustainability, Community Building & Commerce

42 min

Sustainability has grown as a focus area for many of us not just as a thing we do from time to time, but as a definitive way of living our lives moving forward. This has been further amplified by communities and companies that have helped share relevant information and helped accelerate this shifted lifestyle.On this episode, Varun is joined by Dhimant Parekh, Founder CEO, The Better India to talk about sustainability and social commerce, and also help us understand the deeper insights into building engaged communities. All this and more on this episode.Check out The Better India and their positivity filled work: https://www.thebetterindia.com/Follow Dhimant on Twitter dhimant and on Instagram parekhdhimantTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 93: Redefining Reading & Information Sharing

44 min 28 sec

Our definition of the word content becomes myopic many times in between all the visual and audio chatter, and we forget that content in its origins refers to the written word. As the internet has changed the way we consume content, it has also asked this fundamental form to change as well, as, lets admit it, we dont really read as much as we say we want to, and even when we try to, we often dont go through all of it.On this episode, Varun is joined by Palak Zatakia, Founder at Sublist, a company that focuses on the modern way of consuming written content. They talk about the Sublist model and how hes used Twitter and WhatsApp in a unique way to amplify it, and also dig into his insights on the essence of the written word and where its headed.Follow Palak on Twitter Instagram palakzat: https://twitter.com/palakzat

Ep. 94: Evolving As A Creator

45 min

The most engaging modern day content has been defined by storytellers showcasing stories that reflect the authentic workings of the world around us and the nuances of the human relationships that exist within it. Its been writers with that delicate pulse on this balance of being authentic yet engaging that have built content that has stood above the rest.On this episode, Varun is joined by Dhruv Sehgal, writer, actor and creator, to not only talk about how he has built the story and the narrative on his show Little Things, but also about the perspective he has of the world around us, and how he has evolved as a creator within it. Tune into to dig into his process and and his outlook on being a writer and creator.Follow Dhruv on Instagram sehgaldhruv90Talk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 95: Brands, Audio & Modern Platform Ecosystems

53 min 57 sec

The ecosystem of modern platforms has been grown by professionals whove helped them scale in the market, by building awareness and capitalising on opportunities that come with it. And so it a lot for all of us to learn from their career journeys and their own personal learnings across these journeys.On this episode, Varun is joined by Arjun Kolady, Head of Sales, Spotify India, to talk about his present stint at Spotify and how brands and audiences on it engage, and also run through his previous stints at Google and Facebook, to dig into his learnings across his career.Follow Arjun on Twitter Instagram arjunkoladyTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

(Rebroadcast) A Conversation About Conversations

49 min 1 sec

Note: While we take a short break after 100 amazing episodes, we thought youd enjoy a throwback to some of our earlier ones. Check out this one with Amit Doshi and Kavita Rajwade.Amit Doshi and Kavita Rajwade, Founder and CoFounder of IVM Podcasts join host Varun Duggirala, CoFounder and Content Chief at The Glitch, to discuss the future of podcasting. They talk about how IVM Podcasts came into existence, the way brands can take advantage of this medium and how content consumption is changing at a rapid pace.Follow Amit on Twitter Instagram: https://twitter.com/doshiamit and https://instagram.com/doshiamitFollow Kavita on Twitter Instagram: https://twitter.com/kavitarajwade and https://instagram.com/kavitarajwadeSign onto Varuns new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

(Rebroadcast) The Untapped Potential Of Sports Media

57 min 41 sec

Note: While we take a short break after 100 amazing episodes, we thought youd enjoy a throwback to some of our earlier ones. Check out this one with Gaurav Kapur.Gaurav Kapur, widely known as the TV presenter, and also the Founder of Oaktree Creative Solutions, joins host Varun Duggirala. The former Channel V alumni talks about his journey to becoming a sports presenter, why creators need to be taking more risks, what were not making enough of in sports content, ego management, the idea behind his YouTube show, Breakfast With Champions, and more.Follow Gaurav on Twitter Instagram https://twitter.com/gauravkapur and https://instagram.com/gauravkapsTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

(Rebroadcast) Of Dream Merchants & Entrepreneurship

27 min 58 sec

Note: While we take a short break after 100 amazing episodes, we thought youd enjoy a throwback to some of our earlier ones. Check out this one with Ronnie Screwvala.Its a fanboy moment for Varun Duggirala as he is joined by entrepreneur Ronnie Screwvala on this episode. They talk about being an outsider in the media industry and he also shares tips for budding entrepreneurs. They also talk about the importance of scaling a business, and a whole lot more.Talk to Varun on Twitter and Instagram dailydementYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

(Rebroadcast) From Creator to Entrepreneur and Beyond

54 min 37 sec

Note: While we take a short break after 100 amazing episodes, we thought youd enjoy a throwback to some of our earlier ones. Check out this one with Ranveer Allahbadia, aka Beer Biceps.When you talk about the creator economy, it started with a bunch of people creating content and sharing it with the world. All the barriers that were there to create content 10 years ago dont exist anymore.On this episode of Advertising is Dead, host Varun Duggirala is joined by Ranveer Allahbadia, better known as Beer Biceps, Youtuber and CoFounder of Monk Entertainment. They talk about his growth in the content economy and his future endeavours.Talk to Varun Duggirala on Twitter and Instagram varunduggiTalk to Ranveer Allahbadia on Twitter BeerBicepsGuy and on Instagram beerbicepsYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 96: Following Your Passion

47 min 25 sec

The choice between passion and profession is something we all battle with. In some cases, we try to balance it, but in most cases, we veer towards profession. However, there are some individuals whove swung the other way, taking on the risk of following their passion after what can be deemed a growing, stable and professional career.On this episode, Varun talks to Anshu Mor, standup comedian, podcaster and writer, to talk about making the switch from his high profile corporate job heading Xbox in India to a career in standup and storytelling, his process as a comedian, how standup has been during the lockdown, and tons more.Follow Anshu on Twitter anshumor on Instagram anshumorTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 97: Curation, Discovery & Commerce

55 min 22 sec

Suchita Salwan, Founder CEO, LBB Little Black BookThe process of curation has been one of the most important aspects of us, as human beings, that the advent of social platforms and the internet in general, has helped amplify. This has also enabled individuals to build platforms and business models over the pillars of curation and discovery, which, with the addition of commerce, have become robust models to scale.On this episode, Varun is joined by Suchita Salwan, Founder CEO, LBB Little Black Book, to talk about curation, content, scaling up smaller newage brands, and so much more across the landscape of publishing platforms and content marketing. Tune in for this and a lot more.Follow LBB on Instagram lbb.indiaFollow Suchita on Instagram suchitasalwanTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 98: Scaling SMB’s Through The Power of Social Commerce

43 min 13 sec

One of the gamechangers for small and medium sized businesses or SMBs to scale up in recent years has been the advent of social commerce. To be able to leverage the spread of social content powered by the ability to drive sales, has become an enabler of accelerated growth for them and their products, truly showing that in todays digital economy, small is the new large.On this episode, Varun is joined by Archana Vohra, Director, Small and Medium Businesses at Facebook India, to dig deeper into the above, as well as the broader ecosystem around SMBs, and talk about the changes and tools that platforms like Facebook have brought about for them. Do tune in.You can follow Archana on LinkedIn: https://www.linkedin.com/in/archanavohraTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 99: The Art of Randomness

1 hr 5 min 8 sec

There is something beautiful about randomness. It makes every interaction, every conversation, and life in general, fun.On this episode, Varun is joined by the grandmaster of randomness Cyrus Broacha, comedian, TV anchor, podcaster, to talk about his unique artform of random but relevant conversations, and also to have a little randomness on the show as it approaches its episodic century. Varun and Cyrus talk podcasting, guests and introductions, how Cyrus got started in his career, always looking for excuses to get out of class in school, how Cyrus got into podcasting with a happenstance meeting with Amit Doshi founder of IVM Podcasts, the recent Tanishq Ad noncontroversy controversy, taking things too seriously, and lots more interesting stories. Tune in for a hilarious episode.Follow Cyrus on Twitter BroachaCyrus and on Instagram cyrusbroachaTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 100: Stories, Animation, VFX & the Future of Entertainment

35 min 28 sec

Episode 100 Thats right, 100Throughout the last 100 weeks, Varun has had the pleasure of speaking to some truly fascinating people across spaces, genres and pointsofview. What a journey its been Thanks for tuning in and staying with us along the way.On this, the 100th episode of Advertising is Dead, Varun is joined by Rana Daggubati, actor, producer and visual effects coordinator, to talk about all the things that he does, his love for animation and starting a VFX studio back in the day, how one job kept moving into the other, how visual effects will be one of the biggest tools for storytellers, the richness of source material for amazing visual effects projects in India, their love for Amar Chitra Katha, why he thinks Bahubali worked on such a scale, and lots more. You will notice, often when popular people are interviewed, they are asked the same stuff again and again. So, Varun wanted to make this one a little different. Tune in for a nonregular chat with Rana Daggubati to listen to his unique and intriguing perspective on various topics.Follow Rana on Instagram and Twitter https://instagram.com/ranadaggubati and https://twitter.com/RanaDaggubatiSign onto Varuns new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 101: The Evolution of Journalism

53 min 29 sec

Were back after a month long break with a big oneJournalism and the news industrial complex finds itself at a crossroads. On one hand, its narrative is being defined by what we share and consume in our own algorithmic bubbles, and on the other hand, the very business model it stands on is being reshaped and redefined by the advent of digital. Add to that a world where opinions and pointsofview often overshadow facts.On this episode, Varun is joined by journalist and news anchor Faye Dsouza, to get her perspective on the state of journalism today, her career and journey so far, to talk about what the future holds for the entire spectrum of news and journalism, and most importantly, to help us understand what it means to be a journalist in todays world. Tune in for all this and so much more.Follow Faye Dsouza on Twitter Instagram: https://twitter.com/fayedsouza and https://instagram.com/fayedsouzaFollow Fayes YouTube channel: https://www.youtube.com/c/FayeDSouzaSign onto Varuns new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 102: The Structure of Marketing

46 min 20 sec

The structure of marketing has been through some interesting evolutions. Its also demanded professionals who, over the years, have seen the practise itself evolve, both globally and locally, to constantly evolve and understand its paradigm shifts. This process of being part of an ever evolving system of functioning has made many of these marketers look at marketing from an interesting lens of understanding that all of us can learn from if we tap into it right.On this episode, Varun is joined by Aparna Mahesh, Chief Marketing Officer, Great Learning, to talk about how her years of experience, both locally and globally, and across market segments, have given her an interesting perspective on the space which we can all learn from.Follow Aparna on LinkedIn: https://www.linkedin.com/in/aparnamaheshSign onto Varuns new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 103: Helping People Save Time

59 min 11 sec

Markets evolve and get disrupted by changes and change drivers in consumer behaviour. One massive shift in recent times, especially in 2020, has been the growth of hyperlocal solution drivers. Theyve helped locals and local businesses build a pipeline connecting each other, and in doing so, help drive an alternative to the larger ecommerce industry. One of the platforms on the forefront of this has been Dunzo, not just by enabling hyperlocal delivery, but also by giving us a verb that truly defines its very essence.On this episode, Varun is joined by Kabeer Biswas, cofounder and CEO of Dunzo, to talk about Dunzos origins, its methodology, its deep focus on saving its consumers time, his perspective on generalists, and a whole lot more.Follow Kabeer on Twitter LinkedIn: https://twitter.com/kabeersays and https://www.linkedin.com/in/kabeerbiswasSign onto Varuns new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 104: Manifesting Positivity in 2020

1 hr 22 min 57 sec

Creators have had a unique role in defining humanitys mindset this year. Its because 2020 has been a year when content consumption and social media interactions have been our gateway to human connections. And, while every creator has adapted one way or the other, its the ones who have spread positivity and happy vibes to us all that have seen the most growth.On this episode, Varun is joined by three breakout creators who have seen astronomical growth this year across their Instagram accounts. The common thread and connection between them is their focus on manifesting happiness and positivity.Agasthya Shah has done that through his funny, relatable and sometimes thoughtprovoking videos.Aparna Mulberry projected her unique roots in Kerala to showcase and amplify Malayali culture through her community building content.Follow Agasthya on Instagram: https://instagram.com/agasthya.shahFollow Ruhee on Instagram: https://instagram.com/ruheedosaniFollow Aparna on Instagram: https://instagram.com/invertedcoconutSign onto Varuns new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 105: The Unprecedented Episode (2020 Roundup Special)

1 hr 41 min 49 sec

What a year its been for us all We could all use a nice way to finish it off in high spirits both literally and figuratively.So, to round it off, we have got a banger of a year ender for youCome join Karthik Nagarajan The Filter Koffee Podcast, Varun Duggirala Advertising is Dead and Vineet Kanabar StoryTellers StorySellers for the ultimate podcast crossover as they round up 2020 in a fun and thoughtful way by reviewing the year on the basis of advertising, branding, content and entertainment. They talk about the year that has gone by, their learnings and realisations from it, answer questions from listeners and hand out fun awards to deserving winners. What was the most average ad of the year Which was the best campaign of 2020 How should advertisers be looking at podcasting and the audio medium going forward All this and much more on this Unprecedented Episode. Do listen in.Follow Karthik on Twitter Instagram: https://twitter.com/TheKarthik and https://instagram.com/filterkoffeeFollow Varun on Twitter Instagram: https://twitter.com/varunduggi and https://instagram.com/varunduggiFollow Vineet on Twitter Instagram: https://twitter.com/ashcharyafuckit and https://instagram.com/ashcharyafuckitYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/

Ep. 106: The Evolution & Future of The Toy Industry

36 min 21 sec

We all love toys. It doesnt matter if were toddlers or supposed grownups, the one that brings a unanimous sense of joy to all of us are toys. Be it by bringing families together over a board game or igniting ones imagination with action figures, the collective effect of toys on humanity is often underappreciated. Additionally, the advent of digital hasnt slowed toys standing in our world, but instead has enabled this industry to evolve in multiple new ways, this enabling us consumers to engage and connect with every franchise of toys in unique and interesting ways.On this episode, Varun is joined by Bhavesh Somaya, Country Manager, Hasbro South East Asia, India Middle East, to discuss the evolution of the role toys have played in our lives, and also look at how the industry itself has evolved and what the future holds for it.Follow Bhavesh on Twitter: https://twitter.com/bhaveshsomayaSign onto Varuns new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 107: The Science of Motherhood

51 min 42 sec

Mothers make the world go round. Or rather they are the support system that hold it together. As the world has revolved in the recent years so has the science of motherhood and the ecosystem of products services around modern mothers. One company that has its routes in this very need, as a personal use case is Moms Co. And its the sheer focus on this category of consumers that has scaled and expand both in market share as well as product category.On this episode, Varun is joined by Malika Sadani, Founder CEO, The Moms Co. to discuss a deep understanding of not just the modern mother and her consumer needs, also how to build a business on level of clarity and scale it while keeping its core focus intact.Follow Malika on Twitter:MalikaSadanihttps://themomsco.com/Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 108: B2B & Trans-national Localism Ft. Praval Singh

57 min 16 sec

One of the areas, where Advertising is Dead hasnt focused enough has been traditionally called B2B companies.This B2B space that was always been looked at as separate industry from more consumer facing businesses has evolved a lot closer in approach to consumer brands because of the advent of digital and the larger digitally ecosystem.On this episode, Varun is joined by Praval Singh, VP, Marketing Customer Experience of Zoho to discuss how B2B looks at all aspects of marketing and content from a lens very similar to where the wider B2C market is headed.Follow Praval Singh on Twitter: PravalLinkedIn: https://www.linkedin.com/in/pravalSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 109: Riding the Homegrown short-form Video Wave

30 min 13 sec

The shortform video app space has been one of the most interesting spaces to look at not just from the range of competitors in it and the opportunities but also the various hurdles, twists and turns that have affected its market dynamic. From an Indian context global players have had to compete with homegrown apps, and the ban on TikTok led to a very interesting journey for many of them in the months since.In this new episode, Varun is joined by Shivank Agarwal, Founder of one such home grown app Mitron, to discuss about not just the opportunity in the space but also the way he’s looking at the very essence of being home grown as a core value of their business.Talk to Shivank Agarwal on LinkedIn: https://www.linkedin.com/in/shivankiitrSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram varunduggi.Please send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 110: Growing the Influencer Economy ft. Viraj Sheth

58 min 55 sec

The creator influencer economy has been one of the biggest growth engines of the digital content space. It’s not just enabled platforms and creators to scale but also grown businesses that have helped build the ecosystem around them. Many of these companies were founded around individual creators that have reshaped how the entire landscape functions and the dynamics and economics within it. One of the companies that has been a strong enabler of this growth in the Indian market has been Monk Entertainment MonkE.On this episode, Varun is joined by Viraj Sheth, Cofounder and CEO, Monk Entertainment MonkE to talk about the overall ecosystem and his journey so far but the aspects within it that are helping creators scale and build a pipeline of growth for the future.Follow Viraj on on Twitter Instagram: virajshethSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 111: Scaling a "Bespoke" Business ft. Akshay Narvekar

36 min 52 sec

Fashion has always been a space that has been fascinating. Not just as a consumer but as someone looking at the industry outside in and seeing a constant set of shifts that have been changing not just how we as consumers buy but also how the industry as a whole functions. What’s also driven this shift has been brands that have started off as D2C brands and evolving to a balance between D2C, brick and mortar stores while evolving their product offering based on the backbone of data and delivering by leveraging technology.One such company that has brought back the bespoke trend while expanding to an omnichannel approach is Bombay Shirt Company.Tune into this episode, as Varun speaks to Akshay Narvekar, Founder CEO of Bombay Shirt Company about his journey and the evolution of the business.Follow Akshay Narvekar on Instagram: akshaynarvekarSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 112: Flipped Script: Valentine’s Edition (on stuff beyond what you know) Pooja Jauhari ft. Varun Duggirala

44 min 35 sec

Welcome to an very interesting episode of Advertising is Dead, mainly because Varun is not hosting today has handed host duties to a higher power. Pooja Jauhari, yes you heard it right. Pooja would be hosting this weeks episode on Valentines Special.Varun is curious intrigued to know whats coming up in this episode. As Pooja tells us the survival skills of Varun how he shifted from madness to zen mode state.Tune into this not so episode of Advertising is Dead, as Varun is joined by Pooja Jauhari, CEO, Glitch also better half of Varun to speak about never seen side of Varun his journey so far.Follow Pooja Jauhari on Instagram: poojajauhariSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 113: Evolving Products & Product Categories ft. Siddarth Menon

47 min 23 sec

The transformation of the consumerproduct relationship has been redefined in recent years through the troika of what we like to call “ConnectPurchase and Delivery”. But on an equal measure its also the pace of addition of not just more products but evolving newer product categories by modern brands that has changed the foundational principles of the business landscape. One such company in India has been Drums Food International through its brand Epigamia.On this episode, Varun is joined by Siddarth Menon, CMO, Drums Food International to talk about how they build new products and product categories at the pace that they do. They also discuss how the addition of their direct to consumer or D2C business in mid2020 has evolved how they work as a business even more.Follow Siddarth Menon on LinkedIn: https://www.linkedin.com/in/siddarthmenonSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 114: Evidence Based Nutrition ft. Akshay Pai

50 min 52 sec

We all have started to look at our health nutrition more focused manner in recent times. We have got in a habit of checking ingredients label behind the products or researching the true effects of what we putting into our body has become a natural way of being. Its this very need that has brought the term Evidence Based Nutrition into our headspace. And its this category of product that straddles the perceived line between pharma nutrition that is leading the way for the future of the nutrition industry.Tune into this episode, as Varun is joined by Akshay Pai, Founder CEO of Nutrova to discuss how he builds products at Nutrova. They also talk about how ecommerce the post pandemic focus on nutrition health are affecting the future of his business.Follow Akshay Pai on Twitter: akshaypai https://twitter.com/akshaypais09Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 115: Evolving Our Relationship with Food ft. Gauri Devidayal

54 min 2 sec

Our relationship with food, especially newer cuisines, different kinds of flavors even fine dining has evolved over the last decade. Its gone from being something we try it all once in a while to something thats part of how we look at and consume food in general. This broadening of our ballet has been grown by entrepreneurs in the food beverage FB space who brought this flavors and experiences for us to try.Tune into this episode, as Varun is joined by Gauri Devidayal, Founder CEO of Food Matters to discuss how the food beverage space has evolved how we look at ingredients differently. They also speak of building a business around a vision and Gauris podcasting journey, with her new podcast: This Round Is On Me.Follow Gauri Devidayal on Twitter: gauridetailshttps://twitter.com/gauridetailss09Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 116: Building the Narrative Structure of a Creator ft. Sumedh Chaphekar

1 hr 4 min 11 sec

The narrative structure of a creator involves building the character storyline over time multitude of content pieces. It requires taking what is an authentic expression of their creative flow into a structure that evolves over time which in the guardrails of what areas they are focusing on. This has fundamentally changed the concept to what a celebrity is in todays world. As well as what the power dynamics of the media industry at large are.In this weeks episode, Varun is joined by Sumedh Chaphekar, Founder CEO of NOFILTR.GROUP to discuss Sumedhs journey from video production to truly understanding creator amplification.Follow Sumedh Chaphekar on Instagram : 5pacebabyhttps://instagram.com/5pacebabyigshid1shbqo0f0axr1Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 117: Building a Modern Content Ecosystem ft. Anirudh Singla

1 hr 2 min 10 sec

The word content is such a broad based term in todays world that it is perceived as different things by different people. But the area of content that is changing how brands are and will engage with their consumers is content that is build on the pillars of Aggregation and Technology. Aggregating a broad spectra of talent for different use cases and enhancing, optimizing deploying what they create through the use of technology is the way of the future for brands, creators and any form of content creation at large.One company thats focused on these two specific pillars is Pepper Content.Tune in, as Varun speaks to Anirudh Singla, Founder CEO, Pepper Content about the perspective he is driving in the content space, his origins and where he sees this whole space going.Follow Anirudh on Twitter LinkedIn: SinglaAnirudhhttps://www.linkedin.com/in/anirudhsingla3a1844137Website of Pepper Content: https://www.peppercontent.io/Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 118: Shaping Popular Culture & the Social Video Experience ft. Ajit Mohan

55 min 16 sec

In today’s world popular culture isn’t just shaped by social media, it is in many ways created, grown, evolved and disrupted in the matter of a few swipes and clicks. And the last year has accelerated this to no end.Tune into this episode, as Varun speaks to Ajit Mohan, the Vice President and Managing Director of Facebook India. They talk about how culture has been pushed ahead through the lens of Instagram the social video experience.In the later part, they also discuss about Ajits past experience in streaming and telecom, to take a macro pov on where all of this is headed in the days ahead.Follow Ajit on Instagram LinkedIn:https://instagram.com/mohanajitigshid1tmwdgbpylxrbhttps://www.linkedin.com/in/ajitmohanSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 119: Building a Platform for Discovery through Trust & Depth ft. Mansi Zaveri

57 min 35 sec

Platforms built with editorial content at their core are most times built around a specific audience and grow on the basis of depth of content they provide that trust their garner. With each platform, there is a lot to learn on how to build and grow captive audiences and keep them engaged. There is no community that requires more trust and depth than that around kids and their parents.Tune into this weeks episode, as Varun speaks to Mansi Zaveri, Founder of Kidsstoppress and Host of the podcast Raising Parents to understand all the learnings around parents and all the things around their kids and what shes learned by doing that both at Kidsstoppress.Follow Mansi on Instagram: mansi.zaveri https://instagram.com/mansi.zaveriigshid27pxta3d09bfLinkedIn:https://www.linkedin.com/in/mansiWebsite of Kidsstoppress: https://www.kidsstoppress.com/Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 120: Blockchain, NFT’s and a World Beyond Cookies ft. Gowthaman Ragothaman

47 min 28 sec

Words like blockchain, crypto, first party data, NFT’s and beyond surround us in today’s world. But do we all truly understand what these mean not just for how the world functions but also for how we understand them at a very basic level before we get into the advanced understanding of its nuances. One person known to have had a deep understanding of this area is Gowthaman Ragothaman also popularly known as GMan. Tune in, as Varun speaks to GMan, CEO of Aquilliz, about the basics of blockchain to eventually understanding the different aspects of blockchain technology and how it’s going to effect our lives as they stand today.You can find Gman on LinkedIn: https://www.linkedin.com/in/gowthamanragothaman21196213Aqilliz LinkedIn: https://www.linkedin.com/company/aqillizAqilliz Twitter: https://twitter.com/AqillizOfficials09Aqilliz Website: https://aqilliz.com/Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 121: EVs, Modern Mobility & Design Thinking feat. Suhas Rajkumar

47 min 12 sec

The EV market presents a paradigm shift in modern mobility. Its something that has never been, no will it happen, but rather when will it. And in recent years, both the narrative and the technology around it has evolved fast to making it a core area focus globally. And India has always been an interesting case, where one sector focused either on purely functional products or base level two wheelers, but thats quickly changing.And to understand this change and the basics of the sector and whats driving it, we have Suhas Rajkumar, the Founder and CEO of Simple Energy.In this episode, Varun speaks to Suhas Rajkumar about the factors that have been his area of focus while building the product they are about to launch. They also discuss how design thinking has driven Suhas, not just in this stint as an entrepreneur, but as a driving force in everything hes done so far in life.Website of Simple Energy: https://www.simpleenergy.in/You can find Suhas Rajkumar on Twitter: https://twitter.com/suhasrajkumars09Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 122: Evolving the Gamer+Creator Ecosystem Ft. Pranav Panpalia

55 min 2 sec

Gaming as an industry has grown to being one of the most prominent cultural diverse in the world today. And influencers or creators around gaming have captured a unique position in our collective cultural focal points. By looking at games from not just an competitive aspect but rather using them to enable true content creation across all categories of consumers. This has helped these creators to go beyond the gaming perspective and truly scale their social equity because support of companies that have build their capabilities to a larger vision. In this episode, Varun is joined by Pranav Panpalia, Founder of OpraahFx to discuss the creator economic around gaming and how he scaled his business around it.You can find Pranav Panpalia on Instagram: pranavpunYou can find Pranav Panpalia on Twitter: pranavpanpalia5You can find Pranav Panpalia on LinkedIn: https://www.linkedin.com/in/pranavpanpalia717a9480/Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiPlease send in your feedback at talktousindusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 123: Enabling & Supporting the Pet Friendly Consumer ft. Rashi Narang

44 min 29 sec

The transition of pets in our lives can just functional animals for security or support to truly being the kids of the house, has been one of the best evolutions in the humananimal equations.It has enabled businesses to build products, services and entire platforms to cater to our growing needs as this relationship has evolved.One such company that has been the founding members of the new age Indian pet care industry is Heads Up For Tails.In todays episode, Varun speaks to Rashi Narang, Founder CEO, Heads Up For Tails to discuss the pet care industry, the categories in it and how she has seen the pet parent consumer evolve through her journey.Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobsYou can find Rashi Narang on Instagram: https://instagram.com/rashisnigshid1xgg0qp1rjd6mYou can find Rashi Narang on LinkedIn:https://www.linkedin.com/in/rashinarangSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 124: Enabling Learning for the Passion Economy feat. Ruhan Naqash

1 hr 10 min 33 sec

Education and the passion economy have never been as aligned as they are today, with more people than ever pursuing careers or looking to learn more about fields that were at best considered niche or maybe just side projects in the past. This has been pushed forward by companies that have seen the need to fill the gaps in learning around the passion economy by reimagining how education needs to be facilitated for this space, as well as by focusing on providing the best career opportunities for those pursuing it.Tune in, as Varun speaks to Ruhan Naqash, CoFounder of MyCaptain to understand their unique methodology around education, how they’re evolving it and also dig into their origins as a company to understand where this space is going in the future.Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobsYou can find Ruhan Naqash on LinkedIn:https://in.linkedin.com/in/ruhannaqash1a5122117You can find Ruhan Naqash on Instagram:https://www.instagram.com/ruhaaaan/hlenYou can find Ruhan Naqash on Twitter:https://twitter.com/naqashruhanlangenSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 125: Building a Business on the Foundation of Pop Culture feat. Harsh Lal

48 min 43 sec

We love our pop culture Content we binge not just for the entertainment but because we feel a deep sense of connection with what they stand for and in turn leading us to consume anything and everything connected to that universe. It’s this deep sense of connection that’s led many companies to focus on building products that help us “literally” wear our fandom on our sleeves. One such company is The Souled Store.On this episode of AdvertisingIsDead, Varun speaks to Harsh Lal, CoFounder at The Souled Store about how he’s built the company on a foundation of fandom, but also how he’s been able to diversify his product range beyond it to truly expand his business.You can find Harsh Lal The Souled Store on LinkedIn:linkedin.com/in/harshlal98247648linkedin.com/company/9394876You can follow Harsh Lal The Souled Store on Twitter: harshlal89 thesouledstoreYou can follow The Souled Store on Instagram: thesouledstoreSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 126: Democratising Digital Money & Building Trust across Borders feat. Guru Bhat

1 hr 7 min 57 sec

Digital money has been a great unifier in the world today. It’s not just unified how we transact across demographics and regions, but it’s also enabled local businesses to transact on a global landscape . One of the original enablers of this very aspect who’s continued to evolve how businesses and people transact globally is PayPal. On this episode, Varun is joined by Guru Bhat, VP of Customer Success Platform of PayPal India to talk about how the digital money landscape and the fintech ecosystem has fundamentally altered.Guru also shares his insights on leadership, culture and how this plugs into the essence of the India operations at PayPal.Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobsYou can find Guru Bhat on LinkedIn:https://www.linkedin.com/in/gurubhat/Reach out to Guru Bhat on Twitter: gurubhat https://twitter.com/gurubhats09Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 127: The Business of Influence feat. Dhruv Chitgopekar

54 min 52 sec

The creator economy is the buzz word of the season and the pathway to the future of how media, brands and all forms of creation will evolve. On this episode, Varun is joined by Dhruv Chitgopekar, CoFounder and CEO of BigBang.Social and the CoFounder of Collective Artists Network.They help us understand the business of influence industry and also how it’s making foundational changes in systems that have stood the test of time in doing so taking over every aspect of our lives. Find Dhruv Chitgopekar on Instagram: https://instagram.com/chitgoutmmediumcopylinkFind Dhruv Chitgopekar on Facebook: https://www.facebook.com/chitgoFind Dhruv Chitgopekar on Twitter: https://twitter.com/chitgos21Find Dhruv Chitgopekar on LinkedIn: https://www.linkedin.com/in/chitgo83Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 128: Building Solutions for the Content Gig Economy feat. Mayank Jain

32 min 50 sec

The gig economy around the content ecosystem has seen massive growth over the last couple of years. And with this growth has come the need for marketplace solutions that don’t just solve for the needs of brands but also for the pain points that freelancers have faced over time. On this episode, Varun is joined by Mayank Jain, CoFounder CEO of Scalenut to discuss what led to the launch of companies like Scalenut, looking to provide tech enabled content marketplace solutions for this growing gig economy ecosystem. Find Mayank Jain on LinkedIn: https://in.linkedin.com/in/imayankjainFind Scalenut on LinkedIn: https://in.linkedin.com/company/scalenutFind Scalenut on Instagram: https://instagram.com/scalenut.officialutmmediumcopylinkSign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 129: Streaming the Gaming Economy to Growth feat. Piyush Kumar

47 min 1 sec

The ecosystem around gaming has been built by platforms companies with a keen focus on enabling gamers, creators, brands and beyond to truly leverage and grow within this mega economy. From building tools within streaming to drive fan engagement to monetisation opportunities facilitating brands creators to truly leverage these platforms for growth. One such platform is Rooter Sports Technologies Pvt. Ltd.On this episode, Varun speaks to Piyush Kumar, Founder CEO at Rooter about how these platforms are rapidly becoming the hubs for all ends of this industry to scale. Website of Rooter: http://www.rooter.io/Find Piyush Kumar across Instagram, Twitter, Facebook and LinkedIn writetopiyush Rooter’s social media handle RooterSports across Instagram, Twitter and Facebook.Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 130: Crossover: Brands, Tech & Lots In-Between ft. Shiladitya Mukhopadhyaya & Amit Doshi

1 hr 3 min 52 sec

A very special crossover episode on Advertising is Dead with Shiladitya Mukhopadhyaya and Amit Doshi from Shunyaone. They join Varun for a candid chat on the rise of live streaming, social media laws and D2C branding.They discuss how radio evolved into podcasts that further evolved into platforms like Clubhouse and Twitter spaces, how have the consumption patterns been so far, list their preferences and experiences on the mentioned platforms, etc. Towards the end, they shed light on D2C brands, their pros and cons and list some of their favourites. Reach out to Shiladitya Mukhopadhyaya and Amit Doshi on Twitter for your questions or reactions: shiladitya doshiamitTo join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaoneSign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 131: Globally Aligned for Local Growth in the Creator Economy feat. Curt Marvis & Pranay Swarup

1 hr 3 min 10 sec

The creator economy is simultaneously a global phenomenon with trends and systems aligning but also a locally driven business ecosystem. It’s this mixture that is driving both how platforms evolve their core product as well as how businesses align from a local growth and global evolution perspective. It’s leading to many interesting shifts, launches and acquisitions in this space. One of the recent ones which could signal a trend of what’s to come is the acquisition of one of India’s top influencer agencies Chtrbox by QYOU Media, the global influencer powered media company. In this episode, Varun is joined by Curt Marvis, CEO CoFounder of QYOU Media and Pranay Swarup, CEO Founder of Chtrbox.com to talk about their alignment and what’s to come but to get a broader perspective on the larger creator economy space in general. The guests also dig into how their roots as companies might hold the key to where this ecosystem goes in the future.Follow Curt Marvis on LinkedIn: https://www.linkedin.com/in/curtmarvis33998854Follow Pranay Swarup on LinkedIn: https://www.linkedin.com/in/pranayswarupFollow Curt Marvis on Twitter: https://twitter.com/curtmarviss09Follow Pranay Swarup on Instagram: https://www.instagram.com/pranayswarup/Follow Chtrbox on Instagram:https://www.instagram.com/chtrbox/Follow Chtrbox on Instagram: https://www.instagram.com/chtrbox.represent/Sign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 132: Building an Ethnic Brand through Social Commerce feat. Lekhinee Desai

40 min 49 sec

The modern digital D2C landscape hasnt just enabled what can be termed as new age product focused businesses. Its also enabled products that have their roots in our culture but needed the wings that social commerce and D2C offered truly grow and find new wings.One such company is The Indian Ethnic Company.On this episode, Varun is joined by Lekinee Desai, CoFounder Head of Marketing Operations of The Indian Ethnic Company to talk about the origins of her company on Instagram and how they have been able to build their business. And also, how their company uses Instagram reels in the most unique way possible to connect with their audience. Lekhinee also tells about how her mother became her CoFounder at the age of 55 and how that partnership has been a core part of their journey as a business. Follow Lekhinee Desai on Instagram: https://instagram.com/lekhinee26utmmediumcopylinkFollow Lekhinee Desai on LinkedIn: https://www.linkedin.com/in/lekhineedesai23bb39a2The Indian Ethnic Company on Facebook: https://www.facebook.com/theindianethniccoThe Indian Ethnic Company on Instagram: https://www.instagram.com/theindianethnicco/Sign onto Varuns new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 133: "Evolving the Value of a Writer" feat. Devaiah Bopanna

56 min 13 sec

The journey of writers in the broader content space has always been an evolving beast. And, while opportunities have increased and value is scaling up there is still a long way to go to truly value writers for what they bring to the creative process.On this episode, Varun is joined by Devaiah Bopanna, Cofounder Chief Content Officer at All Things Small. Devaiah digs into his process in perspective on writing and also makes us understand his view on the larger ecosystem. He also talks about his recent work with the CRED campaign. Follow Devaiah Bopanna on Instagram: https://instagram.com/devaiah.bopannautmmediumcopylinkFollow All Things Small on Instagram: https://instagram.com/allthingssmalldotinutmmediumcopylinkFollow Devaiah Bopanna on Twitter:https://twitter.com/devaiahPBs09Follow All Things Small on Twitter:https://twitter.com/ATSdotIns09Follow Devaiah Bopanna on LinkedIn: https://www.linkedin.com/in/devaiahbopanna6a50b716Follow All Things Small on LinkedIn: https://www.linkedin.com/company/allthingssmallmedverveSign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 134: Evolving the Phygital Consumer Experience feat. Vivek Srivatsa

44 min 42 sec

The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections.One of the segments that has seen this evolution the most is the automotive sectors.On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the phygital model in the automotive sectors and how it has evolved the consumer brand relationship. Vivek also tells how he looks at the the future of phygital experience evolving. Follow Vivek Srivatsa on Twitter: https://twitter.com/vivekvivilangenFollow Vivek Srivatsa on LinkedIn: https://www.linkedin.com/in/viveksrivatsa25b49b4Tata Motors on LinkedIn: https://www.linkedin.com/company/tatamotorsTata Motors on Instagram: https://www.instagram.com/tatamotorsgroup/hlenTata Motors on Twitter: https://twitter.com/TataMotorss20Tata Motors on Facebook: https://www.facebook.com/TataMotorsGroup/Tata Motors on YouTube: https://www.youtube.com/channel/UCGkEOyEtblXdbVHRPwnfQSign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 135: Connecting the Dots for Publishers feat. Kavita Shenoy

56 min 32 sec

One aspect of the content ecosystem that doesnt get spoken of enough is how technology has enabled every publisher to monetize and measure their audience.With technology at the centre this evolution has been facilitated by partners who have helped in the frameworks of commerce and ad techs in their systems.One such company has been Voiro. On this episode, Varun is joined by Kavita Shenoy, Founder and CEO of Voiro to discuss how a company like Voiro have helped publishers connect their dots with digital ecosystem. Follow Kavita Shenoy on Instagram https://www.instagram.com/kavita.shenoy/hlenFollow Kavita Shenoy on Twitter https://twitter.com/kshenoylangen Follow Kavita Shenoy on Facebook https://www.facebook.com/kavita.shenoy Follow Kavita Shenoy on LinkedIn https://www.linkedin.com/in/kavitashenoy3565485/Follow Voiro on Facebook https://m.facebook.com/Voiro477333439081785/Follow Voiro on Twitter https://twitter.com/voirotechlangenFollow Voiro on LinkedIn https://www.linkedin.com/company/voiro/originalSubdomaininSign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

The Metaverse & Virtual Experiences with Piyush Gupta

49 min 36 sec

Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then the pandemic struck. Agreed, things are almost back to normal but with more and more people preferring to work and communicate remotely and multiple businesses shifting into the online space, how does one replicate the event experience with all its offerings in a virtual space Enter Kestone: an integrated and experiential marketing agency that has bridged the gap over time and its president Piyush Gupta joined Varun in this weeks episode of Advertising is Dead to narrate the success story, and how the organization has been helping brands get on the Metaverse. Kestone, India’s leading datadriven integrated sales and marketing services company, was founded in 1997, and is the player behind India’s first, entirely homegrown, experiential “virtual platform”, replicating every element of the experience of an offline event. Kestone offers limitless possibilities for businesses to collaborate, communicate and grow across sectors. Tune in to learn how virtual events can be as impactful as offline ones, the various products built to support virtual connects, a sneak peek into the future, and much more. Find Kestone on their website.You can connect with Piyush on LinkedIn TwitterTalk to Varun Duggirala on Twitter and Instagram: varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are ivmpodcasts on Instagram, Twitter Facebook.

Linkedin & Creator Acceleration with Pooja Chhabria & Pooja Dhingra

41 min 21 sec

In this episode of Advertising Is Dead, Varun Duggirala is joined by Pooja Chhabria APAC Head of Creator Management, LinkedIn and Pooja Dhingra Pastry Chef, Founder Le15 Patisserie to talk about LinkedIns Creator Accelerator Programme. Creation on LinkedIn is about the opportunities that can happen when our members connect with each other. Acknowledging the growing space, LinkedIn is launching the Creator Accelerator Program in India a new initiative designed to support creators on LinkedIn through coaching, recognition, and resources. Creators are at the heart of highquality, meaningful conversations on LinkedIn, and through this program, we want to help them build engaged communities, spark productive conversations, and connect to meaningful opportunities.They discuss how LinkedIn is a generous platform that lets creators meet opportunities ad help them scale. It is a welcoming place for folks from across genres, very inclusive and responsive, and has the potential to help a person grow immensely. Pooja Chhabria tells us about its exclusive features while Pooja Dhingra, also a mentor in the aforementioned program, tells us about her experience with the platform. Tune in for all this and more. Connect with Pooja Chhabria on LinkedIn.Find Pooja Dhingra on LinkedIn, Instagram TwitterTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android iOS: https://ivm.today/ios

Manish Pandey on The Creator Economy

56 min 54 sec

The world has moved beyond the term influencer. Its Creator now. Folks on the internet have been creating content for themselves, for brands and creating opportunities as well. Its the age of the creator economy. Helping them scale is Manish Pandey a content strategist, a wildlife photographer, and a consultant to multiple organizations. In this episode of Advertising Is Dead, Varun and Manish talk about the rise of the Creator Economy, how brands are leveraging on the same, his journey until now, and how the backend of creators is his laboratory where he has been successfully experimenting with the likes of Ranveer Allahabadia, Prajakta Koli, Bhuvan Bam, etc. He also shares insights and learnings with us as to how can one optimize content and resources, and combine them with ones strengths, and the gaps in the market. Tune in for all this and more. You can reach out to Manish on Instagram LinkedIn TwitterCheck out his book: Booming Digital StarsTalk to Varun Duggirala on Twitter and Instagram: varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are ivmpodcasts on Instagram, Twitter Facebook.

Vaibhav Sisinty on Cohort Based Learning, Growth Hacking & Beyond

43 min 24 sec

The Founder and CEO of Growth School, Vaibhav Sisinty joins Varun Duggirala in this episode of Advertising is Dead to talk about cohort based learning courses and to take a macro view at where learning is headed.The edtech sector is one of the hottest spaces in the startup landscape. The conversation takes a closer look at the sector from various lenses. Edtech isnt just reframing education itself, but also building a framework for how to blend what modern technology allows with what traditional learning facilitated.Follow Varun Duggirala on Instagram, Twitter and LinkedinFollow Vaibhav Sisinty on Instagram, Twitter and LinkedinYou can check out Growth School hereYou can listen to this show and other awesome shows on the IVM Podcasts app on Android or iOS, or any other podcast app

Culture Next: Music ft. Kevin Fernando, Hanita Bhambri & Arjun Kolady

1 hr 10 min 31 sec

The cultural shifts in the world around us are now primarily driven by millennials and Gen Z.Understanding these shifts along with those driven by the COVID19 pandemic in how we create, curate and experience culture will help us understand the shifting habits and tastes of the world around us. A lot of these insights come to light in Spotify’s Global Trends Report “Culture Next”. On part 1 of discussion on the insights, Varun is joined by musicians Hanita Bhambri and Kevin Fernando along with Arjun Kolady from Spotify to talk about the shifts in the music space and what they mean for the culture of tomorrow.Follow Arjun Kolady on Twitter: https://twitter.com/arjunkoladys09Follow Arjun Kolady on Instagram: https://instagram.com/arjunkoladyutmmediumcopylinkFollow Hanita Bhambri on Instagram:https://instagram.com/hanitabhambriutmmediumcopylinkFollow Kevin Fernando on Instagram: https://instagram.com/thekevinfernandoutmmediumcopylinkTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Pooja Dhingra on Her Entrepreneurial & Creator Journeys

42 min 41 sec

The journeys of creators and entrepreneurs hold a ton of insights and learnings for all of us dig into. On this special 150th episode, Varun is joined by Pooja Dhingra, Pastry Chef, Creator, Podcaster, Author Founder/ CEO of Le15 Patisserie.Pooja talks about her entrepreneurial and creator journeys and makes us understand how she does, what she does and how we can all learn from it.Follow Le 15 on Instagram: https://instagram.com/le15indiautmmediumcopylinkFollow Le 15 on Facebook: https://www.facebook.com/Le15India/Follow Le 15 on Twitter: https://mobile.twitter.com/le15patisserielangen Follow Pooja Dhingra on Instagram: https://instagram.com/poojadhingrautmmediumcopylinkFollow Pooja Dhingra on Facebook: https://www.facebook.com/ChefPoojaDhingraFollow Pooja Dhingra on Twitter: https://mobile.twitter.com/poojadhingraarefsrctwsrc5Egoogle7Ctwcamp5Eserp7Ctwgr5Eauthor Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Arun Srinivas & Sravanth Aluru on Reimagining Brand Experiences

51 min 6 sec

Brand experiences in a postpandemic world have evolved far beyond the realms of physical and digital. In many ways platforms like Facebook have facilitated the growth of different formats with different forms of interactivity to truly expand the consumer brand experience.This has made AR a mainstay and the opportunities beyond especially in commerce and shopping a strong driver of economic and digital transformation in the world around us. Tune into this episode, as Varun discusses the above things and more with Arun Srinivas, Director and Head of Global Business Group, Facebook India and Sravanth Aluru, Founder CEO of Avataar.me, the AR/AI platform. Follow Arun Srinivas on Twitter: https://twitter.com/arunsrinivtR8wKsxNLe7ncHUqsIsi6ws09Follow Arun Srinivas on LinkedIn:https://www.linkedin.com/in/arunsrinivas6064721/originalSubdomaininFollow Sravanth Aluru on Instagram:https://instagram.com/alurusravanthutmmediumcopylinkFollow Sravanth Aluru on Facebook:https://www.facebook.com/sravanth Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Anil Viswanathan on Evolving Brand Storytelling, Senior Director- Marketing, Mondelez India

51 min 31 sec

In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campaigns over the years, how festivities and romance have been at the core of their brand messaging. They also talk about the campaign done with SRK that aimed at promoting local brands. Anil shares an interesting insight into how Chocolates were ideally nonessential goods during the lockdown but had steady sales as it helped them beat stress. Tune in for all this and more. Talk to Varun Duggirala on Twitter and Instagram: varunduggiFind Mr Anil Viswanathan on Social MediaTwitter Instagram LinkedInYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android Or on iOS: https://ivm.today/ios

Arman Sood On Reinventing How We Drink Coffee

42 min 56 sec

In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that Sleepy Owl is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educative initiatives to types of brews and preparation processes etc have been a hit among their TG.Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can follow Arman on Instagram: https://www.instagram.com/soodarmanster/Follow Sleepy Owl Coffee on Instagram: https://www.instagram.com/sleepyowlcoffee/You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary

37 min 4 sec

On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu CEO and CoFounder of TVision and Shikher Chaudhary Director, Neurons Inc Asia. The three discuss sports and the kind of emotional engagement that sportsbased programming has with the audience watching from home.The conversation goes through various aspects of how viewers consume content and takes a closer look at the phenomenon that IPL is and why is it so unique. They also discuss the Halo Effect around IPL and the kind of impact it has on viewers and advertisers.You can follow Yan Liu on Twitter at https://twitter.com/tvisioninsightslangen and you can follow Shikher Chaudhary on LinkedIn at https://in.linkedin.com/in/shikherchaudhary80603ba2trkauthorminiprofiletitleTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Anmol Gill on Balancing Culture, Technology and Brand Experiences

35 min 47 sec

On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Consumer Marketing, BACARDÍ, India. The two discuss how the AlcoBev industry reaches out to the consumers and the kind of brand connect it has with the consumers. Varun and Anmol also discuss the role of culture in marketing, as well as the evolution of the modern consumers and how brands reach out to them.Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Anmol on LinkedIn at https://www.linkedin.com/in/anmolgillb801b22/You can also check out Casa Bacardi at https://www.instagram.com/casabacardiin/, NH7 at https://www.instagram.com/nh7dotin/ and Breezer Vivid Shuffle at https://www.instagram.com/breezervividshuffle/You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Sameer Nair on Building a Studio for the Future of Content

58 min 2 sec

The media content ecosystem has always had gamechangers who don’t just see what’s ahead and build towards it but also drive a systemic evolution of how the space creates and works.In the Indian media industry one such name who’s synonymous with building for the future is Sameer Nair, CEO of Applause Entertainment. On this episode, Sameer Nair tells Varun about how he’s building a content studio for the streaming age and where the future of the media space lies.Follow Sameer Nair on Instagram:https://instagram.com/sameernutmmediumcopylinkFollow Sameer Nair on Twitter: https://twitter.com/nairsameers09Follow Sameer Nair on Linkedin: https://www.linkedin.com/in/sameernair92295397/Follow Sameer Nair on Facebook: https://www.facebook.com/sameer.nair.77 Follow Applause Entertainment on Instagram: https://instagram.com/applausesocialutmmediumcopylinkFollow Applause Entertainment on Twitter: https://twitter.com/ApplauseSocials09Follow Applause Entertainment on Linkedin: https://www.linkedin.com/company/applausesocial/Follow Applause Entertainment on Facebook: https://www.facebook.com/ApplauseSocialTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Understanding School Ed-Tech with Anupam Gurani

54 min 29 sec

This week on Advertising Is Dead, Varun is joined by Anupam Gurani, the Chief Marketing Officer of LEAD India’s foremost player in the School EdTech category. It currently empowers 3000 affordable private schools catering to 12 lakh students in tier 2 cities and is solving the problem at the core education level by encouraging schools to transform and smoothly fit into the new normal by implementing SchoolEdTech. Be it in assessments, teacher training, or students’ learning, LEAD integrates technology in every aspect through SchoolEdTech.Anupam tells us about the presentday school scenario in India and the various initiatives undertaken to make the experience better and smooth for both students and teachers. Varun and Anupam discuss their experiences of their children studying from home in the lockdown and how it is now that offline schools have resumed. All this and much more. Find LEAD on Instagram and their Website.Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

The evolution of the Furniture Market

41 min 23 sec

Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until it went Vintage. In the present time, its all about moving homes and leaving behind old stuff, and preferring variety corresponding to the present.The current consumer likes choices and one particular company has been offering a wide range with reference to furniture for all kinds of settings and that is Pepperfry. In this episode of Advertising Is Dead, we have Naveen Murali, VP Head of Marketing, PepperFry to take us through the evolution of the Furniture Market, about PepperFrys genesis and how it fit well with the presentday consumers, give us some interesting insights into the buying behavior and how has the pandemic been for them as homes doubled up as offices. Tune In for All This And More. Find Naveen on LinkedIn TwitterPepperfry on LinkedIn TwitterTalk to Varun Duggirala on Twitter and Instagram: varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are ivmpodcasts on Instagram, Twitter Facebook.

Guilt-free snacking with Suhasini Sampath

40 min 1 sec

At the end of a great workout, one would definitely prefer eating a healthy snack something that replenishes lost nutrients, is tasty, and made from clean ingredients. Enter, Yoga Bar. A company that makes energy bars without any preservatives or Sugar, which makes for a snack minus any guilt. YogaBar is a nutritionled food company, offering full transparency honesty in our ingredients. The brand endeavors to offer innovative, healthy, and tasty snacking options for the healthconscious Indian pallet with a range of healthy snack options such as Protein Bars, Muesli, Peanut Butters, and GlutenFree Oats which are allnatural and have no artificial preservatives. Led by two pathbreaking women entrepreneurs, with a mission to revolutionize the health food ecosystem in the country Yoga Bar is the fastest growing and largest newage food brand in the country with 100 growth each year.Yoga Bar comes under the umbrella of Sproutlife Foods, a group founded by Suhasini Sampath and Anindita Sampath. Suhasini is responsible for driving highimpact business results and overseeing brandbuilding initiatives while her sister, Anindita, leads the operations, RD and product inventory and food technology vertical.The duo lead the company’s efforts in creating India’s most loved and trusted health food brand. This includes leading the company’s business and growth strategy, overseeing manufacturing and operations, and building unique brand portfolios. Having started with literally all their money and building the Company has taken a lot of hard work as they chose to build with zero shortcuts. Anindita and Suhasini have lived out of dhabas while designing their machines in Coimbatore and have personally stood and sampled products across gyms in the early days. They even spent hours outside retailer offices for a meeting only to be refused with India me health nahi bikta hai. They have served over 100 million customers to date since inception. Indian customers have received the brand with overwhelming love.Check out their good, wholesome stuff on their Website Instagram TwitterTalk to Varun Duggirala on Twitter and Instagram: varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are ivmpodcasts on Instagram, Twitter Facebook.

Aman Gupta on building boAt, Shark Tank & Happiness

43 min 39 sec

In this episode, Varun is in conversation with Aman Gupta, CoFounder CMO of boAt. He talks about capturing the audio accessories market at the right time, foraying into wearables and more, and being profitable from day zero. Varun also questions him about being one of the sharks on Shark Tank India and his experiences on the same. Further, Aman tells us about having multiple brand ambassadors, assessing the beat of his consumer and playing the right cards, working with a young marketing team in a crazy culture, and a recent joint venture which enables him to Make In India.All this and much more, so tune inFind Aman on Instagram boatxaman Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/androidORiOS: https://ivm.today/ios

Divyanshu Damani on Helping Creators Monetise Beyond Advertising

45 min 37 sec

On this episode of Advertising is Dead, Varun Duggirala talks to Divyanshu Damani, cofounder and CEO at TagMango. The two discuss how content creators can monetize their content going beyond the traditional ads and brand deals. The conversation goes into the details of influencer marketing, NFTs, organic reach and various aspects of content creation, how to reach audiences better and an interesting bit about how the name TagMango came to be.You can follow Divyanshu Damani on Twitter, Instagram and Linkedin at DivyanshuDamaniYou can follow TagMango on Twitter, Instagram and LinkedIn at TagMangoOfficialTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Sharmin Ali on Evolving Empathy in Content with AI

37 min 43 sec

The content marketing space has been ripe for disruption for some time now. And with the advent of the marketplace as well as the AI driven capability set around content marketing we are at an inflection point on not just how we market content but how we create the content supply as well. On this episode, Varun is joined by Sharmin Ali, Founder and CEO of Instoried to discuss how AI can help enhance empathy in content writing and also talk about neuromarketing.Website: https://instoried.com/Follow Instoried on LinkedIn: https://www.linkedin.com/company/instoried/originalSubdomaininFollow Instoried on Facebook: https://www.facebook.com/instoriedFollow Instoried on Twitter: https://twitter.com/instoried Follow Sharmin Ali on LinkedIn: https://www.linkedin.com/in/sharminali5b6b4237/originalSubdomaininFollow Sharmin Ali on Facebook: https://www.facebook.com/sharmin.ali.92Follow Sharmin Ali on Twitter: https://twitter.com/sharminali1langenFollow Sharmin Ali on Instagram: https://www.instagram.com/sharminali/hlenTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Stas Tushinskiy on Making Audio Advertising Conversational

42 min 18 sec

Audio advertising has for the longest time been one way street when it came to communicating with consumers.But, thats fast changing in the voice tech era as now the brands can engage and personalize two way conversations with the consumer.Instreamatic is one such company doing a lot of digital audio advertising.On this episode, Varun is joined by Stas Tushinskiy, Founder and CEO at Instreamatic. They discuss about digital advertising beyond just audio and how Instreamatic is helping drive this conversational audio advertising.Follow Stas Tushinskiy on LinkedIn: https://www.linkedin.com/in/stast/Follow Stas Tushinskiy on Twitter: https://twitter.com/tushinskiySign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Kabir Siddiq on the Sleep Economy & the Need to Invest in Rest

42 min 25 sec

When was the last time you started thinking about your sleep and thought of buying a new mattress or pillow The focus on these questions and conversations around the sleep economy have led to the evolution and rejuvenation of an often ignored and mostly commoditized category of products and services.On this episode, Varun is joined by Kabir Siddiq, Founder and CEO of SleepyCat. Kabir talks about the sleep economy and makes us understand why investing in rest is a focus point for him and his company. Follow SleepyCat on Instagram: https://instagram.com/sleepycat.inutmmediumcopylinkFollow Kabir Siddiq on Instagram: https://instagram.com/kabsssssutmmediumcopylinkFollow SleepyCat on Twitter: https://twitter.com/SleepyCatIndias09Follow SleepyCat on LinkedIn: https://www.linkedin.com/company/sleepycatFollow Kabir Siddiq on LinkedIn: https://www.linkedin.com/in/kabirsiddiq949512141Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Vedant Lamba on Scaling Sneaker Culture

55 min 22 sec

Fill out our brand recall survey: https://www.surveymonkey.com/r/6HP2RVBIn this episode of Advertising Is Dead, Varun is joined by Vedant Lamba, founder of The Mainstreet Marketplace, a company that has been redefining the sneaker culture in India by making exclusive kicks accessible to the niche yet prevalent market of sneakerheads. Vedant talks about subcultures, and how a vlogging routine and his love for sneakers eventually led him to set up shop in Pune and eventually expand across Metros. He shares some insights into the business, and how he got inducted into the world of business early on via inspiring conversations with his father. All this and much more. Find Vedant on Instagram vedulamba Find The Mainstreet Marketplace on Instagram WebsiteTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/android OR iOS: https://ivm.today/ios

Vikas Gupta on Evolution of Learning

53 min 55 sec

The traditional scope of education and learning based publishing has always been a strong support system for the overall education ecosystem. But, as the way we learn and even look at education has evolved so have these publishers, who made the pivot from pure play publishing to EduTech.One company which has made this shift is Wiley.On this episode, Varun is joined by Vikas Gupta, Managing Director, Wiley, WileyNXT mthree in India. They talk about Wileys focus on industry 4.0 skills and also dig into the history of education and learning.Follow Vikas Gupta on Twitter: https://twitter.com/VikasGuptaWileys09Follow Vikas Gupta on Linkedin: https://www.linkedin.com/in/vikasguptawileyFollow Wiley on Facebook: https://m.facebook.com/WileyIndia/Follow Wiley on Twitter: https://twitter.com/WileyIndias09Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 137: Democratising the Home Bar Experience ft. Ankur Bhatia

47 min 25 sec

One key aspect that has emerged in recent times is to bring the bar experience home. And, this has also been facilitated by companies that function the mixers category.There have been democratize experiences that were traditionally part of the metro city markets to other tier markets as well, and so much more.One such company is Jimmys Cocktail. On this episode, Varun is joined by Ankur Bhatia, Founder and CEO of Jimmys Cocktail. Ankur shares his experience of working across ecommerce and alcoholbeverages industry. They also discuss how the alcoholbeverage market is unique from an Indian context.Website of Jimmys Cocktail: https://jimmyscocktails.com/Follow Jimmys Cocktail on Instagram: https://www.instagram.com/jimmyscocktails/hlenFollow Jimmys Cocktail on Facebook: https://www.facebook.com/jimmyscocktailsindia/Find Ankur Bhatia on Instagram: https://www.instagram.com/ankurinsta/utmmediumcopylinkFind Ankur Bhatia on Facebook: https://m.facebook.com/TheAnkurSign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Rohit Raj On Being a Creator's CEO, Dhindora & Beyond

50 min 45 sec

On this episode of Advertising Is Dead, Rohit Raj joins Varun Duggirala and gives us an insight into what it takes to be the business partner of a beloved content creator BBKiVines, and gives us exclusive BTS into the making of Dhindora. He also tells us what it takes to be a creators backbone, handling the business side of things, emerging through crises. And last but not the least, he shares his thoughts and hacks on the creator life, and how can one make the most of it. Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can follow Rohit on Instagram: https://www.instagram.com/rohitonweb/Dhindora on YouTube You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

Alex Dwek on Creator-led Education

47 min 19 sec

In this episode of Advertising is Dead, Varun is joined by Alex Dwek from Nas Academy to talk about creators turning educators. Access to social media and technology has enabled many to take creative initiatives, not necessarily with any formal education. As they embark on the journey and gather experiences on the way, it is a learning for them, and sharing it empowers potential future creators too. Nas Academy is one such platform where creators learn not just the creative side of things but also the necessary things that support it like finance, business, operation, and management. Find Alex on Twitter: alexdwekCheck out Nas Academy on their website.Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

The Business of Fame with Malini Agarwal

39 min 7 sec

In this episode of Advertising Is Dead, Varun Duggirala is joined by Malini Agarwal, Founder Creative Director MissMalini Entertainment, Girl Tribe CoFounder of Good Creator Co. She takes us through the journey of establishing Miss Malini, how it began as a blog and eventually became an empire consisting of multiple offsets that aim at helping creators with tips to make great content, create a safe space for women, and give all the news from the glam world. Further, she also talks about getting associated with the Good Glamm group and whats in store for the coming days. Tune in for all this and more. Find Malini on Instagram maliniagarwal https://www.instagram.com/maliniagarwal/Find Miss Malini on Instagram their Websitehttps://www.instagram.com/missmalini/https://www.missmalini.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Saransh Goila on the Journey of a Foodpreneur

1 hr 7 min 38 sec

In this episode of Advertising Is Dead, Chef Saransh Goila joins Varun Duggirala to tell us about his latest venture Bambai Meal Rolls. He also tells us how he became a Chef from failing Biotechnology to acing Hotel Management exams, working as a Chef in a Hotel, a Food channel, a Food Show, and now a Foodpreneur. He shares his inspirations on the way, how the Indian palette is super varied and dynamic and one can never fully cover every flavor that arises from the nooks and corners of the country, his culinary travels, and much more. Find Saransh on Instagram TwitterGoila Butter Chicken on Instagram TwitterBambai Meal Rolls on InstagramTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android iOS: https://ivm.today/ios

Varun Mayya on Blending Content, Community & Education

57 min 37 sec

Education in its traditional sense is behind the times to put it lightly. And this has given rise to many models that have come up in the EdTech space.And while the platforms and models differ, there is a growing focus on community based learning that in many ways emulates how the internet at large functions by blending content, community and education seamlessly. One company that has grown in this focus is Avalon Meta and on this episode, Varun is joined by Varun Mayya, CEO at Avalon Meta. Varun Mayya digs into how he looks at learning and education, why he’s bullish on voice. He also talks about his journey as a content creator reflects on how he functions as an entrepreneur. Follow Varun Mayya on Instagram: https://instagram.com/thevarunmayyautmmediumcopylinkFollo Varun Mayya on Twitter: https://twitter.com/VarunMayyas09Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Hitesh Dhingra on the Evolution of the Male Grooming Industry

50 min 30 sec

In this episode of Advertising is Dead, Varun is joined by Hitesh Dhingra, Founder of the Man Company. He has an interesting story of how the idea of starting a mans grooming and wellness products company happened. He tells us about the present consumers, shares some interesting insights about how the product was received initially and how it is now. He also discusses the concept of being a gentleman and how it came to be an important trait of his organization. All this and much more. Find Hitesh on Twitter hiteshdhingraFind The Man Company on Twitter Instagram WebsiteTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android iOS: https://ivm.today/ios

Mythpat on his Creator Journey & Being an Entertainer

46 min 57 sec

Content Creator and gamer Mythpat joins Varun Duggirala on this episode of Advertising is Dead. The two discuss how Mythpat started off his journey towards content creation, his experience in the world of gaming content, the recently conducted Ticket to Cricket event, and about him being an allround entertainerMake sure to tune in to this episode to check out a very interesting conversation about how the YouTube algorithm works, as well as to know what Mythpats advice to upcoming creators is.You can follow Mythpat here:Facebook https://www.facebook.com/mythpatInstagram https://www.instagram.com/mythpat/Youtube https://www.youtube.com/c/MythpatTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Paul Ravindranath on Helping Startups Accelerate and Innovate

43 min 56 sec

The startup ecosystem as a whole has helped solve many a problem and challenge while driving immense innovation in every space.They’ve also been boosted by programs that have helped accelerate their process of innovation. One such accelerator that has enabled startup’s not just with advanced technology but also with broad based mentorship and support has been the Google for Startups AcceleratorOn this episode, Varun is joined by Paul Ravindranath G, Program Manager, Developer Relations Head of Google Accelerator India to talk about the startup ecosystem and how Google is enabling innovation through this program. Paul also talks about how they’ve had to evolve as an accelerator to connect with the needs of startup’s today.Google Startups on LinkedIn: https://www.linkedin.com/showcase/googleforstartups/Google Startups on Facebook: https://www.facebook.com/GoogleForStartups/Google Startups on Twitter: https://twitter.com/GoogleStartupsrefsrctwsrc5Egoogle7Ctwcamp5Eserp7Ctwgr5EauthorGoogle Startups on Instagram: https://www.instagram.com/googleforstartups/hlenTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Masoom Minawala on her Creator Journey, Fashion Blogging & beyond

59 min 43 sec

The journey of a creator tells us many stories and insights. Right from balancing between creating content, building businesses around them and their personal lives, also ways of growing as individuals and as creators.One such creator is Masoom Minawala.On this weeks episode, Varun is joined by Luxury Fashion Influencer, Masoom Minawala. Masoom talks about her journey from fashion blogging to growing as a creator, and as a business. She also talks about her focus on elevating women in business and much more.Follow Masoom Minawala on Instagram: https://www.instagram.com/masoomminawala/Follow Masoom Minawala on Facebook: https://www.facebook.com/MissStyleFiestaFollow Masoom Minawala on YouTube: https://www.youtube.com/channel/UCCDlstg021M45i4LfDY4AFollow Masoom Minawala on Twitter: https://twitter.com/stylefiestalangenTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Aneesh Bhasin on Building Mass Premium Non-Alcohol Products

46 min 24 sec

In this episode, Varun is in conversation with Aneesh Bhasin who is one of the cofounders of Svami drinks that makes progressive drinks and mixers. He takes us through the companys genesis, the experiments they conducted with reference to the product and its marketing, responses from a diverse market like India, and probable future trends and plans. Aneesh is on Instagram and Twitter aneeshbCheck out Svami drinks on their Instagram, Twitter and WebsiteTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android OR iOS: https://ivm.today/ios

Being True with Food & Consumers

55 min 25 sec

Fill out the IVM Survey: https://ivmpodcasts.com/surveyIn this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder CEO of The Whole Truth Foods. He takes us through his journey of going from being unhealthy, eating junk, fluctuating weight to acknowledging his unfit lifestyle and taking steps to better it. He then tells us how food is unfairly marketed with processed images and we are being sold chemicals in the name of fatfree and sugarfree stuff, and how he recognized this issue and decided to take a step towards change by experimenting with cleaner ingredients and eventually establishing The Whole Truth Foods. He further tells us about his marketing initiatives, getting in touch with microinfluencers, making sure all consumer touchpoints are impactful, and how he had to build things from scratch owing to minimal support from potential vendors. Tune in for all this and much more. Find Shashank on Instagram TwitterFind The Whole Truth Foods on Instagram Twitter WebsiteTalk to Varun Duggirala on Twitter and Instagram: varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are ivmpodcasts on Instagram, Twitter Facebook.

Building Digital-First Businesses with Pallavi Utagi & Mamta Roy

1 hr 1 min 56 sec

The world did not stop when the Lockdown was mandated. Instead, it just went online. And businesses too saw an opportunity and decided to go digital. Aiding this ambition and move was Meta the company that has most social media under its wing including Facebook, Instagram Whatsapp. And because everyone juggled between these 3 apps, many Small Medium Enterprises decided to use them to connect with customers. In this episode of Advertising Is Dead, Varun talks to two entrepreneurs Pallavi Mamta, who have been scaling their business digitally. SuperBottoms was born 6 years ago when Pallavi was looking for that perfect diaper for her newborn and was disappointed to find none. Pallavi was a part of many new mother groups and forums online and started product testing in 2014. She channeled her diapers singularly through Facebook Groups while still working, starting up, and managing her baby. Pallavi reached out to multiple new mothers who helped her market the product online, and these women have now grown with the company. During 201718 she started selling through WhatsApp, which now accounts for 6070 of SuperBottoms’ sales. Today, SuperBottoms employs over 100 employees, 80 of which are women, and 70 of whom are new mothersOdette, based in Bengaluru and started by fashionista Mamata Roy, brings a wellcurated line of fashion jewelry such as bracelets, rings, earrings and brooches, shoes, and accessories including belts, clutches, and sunglasses. Today, Odette uses Facebook, WhatsApp, and Instagram to connect with its customers directly and leverages these platforms for growth. 7080 percent of Odette’s turnover comes from Meta apps.These two businesses are amongst the many women entrepreneurs leveraging Meta apps to move their businesses forward. Fueled by the digital adoption in India and the growth of the digital ecosystem, small businesses are witnessing a new spurt of growth. Tune in for all this and more. Find Odette on Instagram Facebook WebsiteFind Superbottoms on Instagram Facebook WebsiteTalk to Varun Duggirala on Twitter and Instagram: varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are ivmpodcasts on Instagram, Twitter Facebook.

Culture Next: Podcasts feat. Yogi & Kabeer, Sarthak Mishra & Arjun Kolady

1 hr 11 min 4 sec

Understanding how millennials and Gen Z create, curate and experience culture will help us understand the shifting habits and tastes of the world around us. Add to that, the shifts that the Covid19 pandemic has brought about and a deep dive is the need of the hour. A lot of these insights come to light in Spotify’s Global Trends Report “Culture Next”. On part 2 of the discussion, Varun is joined by podcasters: Yogi, Kabir and Sarthak Mishra along with Arjun Kolady from Spotify India to talk about the shifts brought about by the growth of podcasting and what it means for the culture of tomorrow.Follow Yogi and Kabeer on Instagram: https://www.instagram.com/yogiandkabeer/ Follow Sarthak Mishra on Instagram: https://www.instagram.com/sarthakyoutube/Follow Arjun Kolady on Twitter: https://twitter.com/arjunkoladys09Follow Arjun Kolady on Instagram: https://instagram.com/arjunkoladyutmmediumcopylinkTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Aayushman Sinha on the Growth of Musicians as True Culture Drivers

47 min 50 sec

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music managers life. Its not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing. You can find Aayushman on Instagram Twitter LinkedInTalk to Varun Duggirala on Twitter and Instagram: varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are ivmpodcasts on Instagram, Twitter Facebook.

Ankit Vyas on Equality in Education

38 min 40 sec

The increased privatisation of education over the years has led to the dynamic evolution of the educational system as a whole . However, its also led to severe inequality in the the way we educate, as well as given rise to a need to regulate how this privatised model should function especially keeping in mind the disruptions driven by the pandemic and the need to drive equality in the way we educate. One company that’s working to drive this regulation in India is Oxfam India.On this episode, Varun is joined by Ankit Vyas, Program Coordinator for Inequality Education, Oxfam India to dig into all of this and so much more.Oxfams petition link: https://www.oxfamindia.org/petition/privateschoolsforincreasingknowledgenotprofits Follow Ankit Vyas on Twitter: https://twitter.com/ankitvfk Follow Ankit Vyas on LinkedIn: https://www.linkedin.com/in/ankitvyas22296450/Follow Oxfam India on Twitter: https://twitter.com/OxfamIndiaFollow Oxfam India on LinkedIn: https://www.linkedin.com/company/oxfamindiaFollow Oxfam India on Facebook: https://www.facebook.com/oxfamindia/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Sahil Contractor & Sandeep Jethwani on Reimagining & Democratising Investing

1 hr 3 min 37 sec

The fintech segment has grown by leaps and bounds with many techfirst entrepreneurs coming in to enable easy access to financial instruments for a product consumer base.On this new episode, Varun is joined by Cofounders of dezerv. Sahil Contractor and Sandeep Jethwani. Sahil and Sandeep talk about their business model, their experience in investment space, and how consumers and their point of view on money has evolved. Follow Sahil on LinkedIn: https://www.linkedin.com/in/sahilcontractorFollow Sandeep on LinkedIn: https://www.linkedin.com/in/sandeepjethwaniFollow dezerv. on LinkedIn: https://www.linkedin.com/company/dezervinFollow Sandeep on Twitter: https://twitter.com/sandeepjethwanitsyGOPz0A7FtRz9YqEheqSAs09Follow dezerv. on Twitter: https://twitter.com/dezervHQtJcksXXQmvenoZRRirBnmyws09 Follow Sahil on Instagram: https://instagram.com/sahil.contractorutmmediumcopylinkFollow Sandeep on Instagram: https://instagram.com/sandeepjethwaniutmmediumcopylinkFollow dezerv. on Instagram: https://instagram.com/dezerv.inutmmediumcopylinkWebsite of dezerv: www.dezerv.inTalk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Ep. 136: Helping Brands Tap into Internet Culture ft. Aakash Shah

1 hr 1 min 9 sec

Understanding internet culture is crucial for the brands of today to not just market themselves but to seamlessly and authentically embed themselves into todays popular culture.This authentic embed is driven by marketers and agencies who have deep understanding of the internet culture and its nuances by virtue of creator themselves.On this episode, Varun is joined by Aakash Shah, Founder at One Hand Clap. They talk about internet culture, meme marketing and lots more. Aakash also talks about his past stint at All India Bakchod.Follow Aakash Shah on Instagram: aakaaashhhhhttps://instagram.com/aakaaashhhhutmmediumcopylinkSign onto Varuns new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varunduggirala31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.