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Ep. 17: Social Media, Political Messaging and Branding (feat. Dr Joyojeet Pal)

Ep. 17: Social Media, Political Messaging and Branding ...

Author: IVM Podcasts

The results of the 2019 elections have shown that brand and personal messaging on the part of Prime Minister Narendra Modi played a large role in the massive victory of the Bharatiya Janata Party. Going forward, social media platforms, both established ones such as Twitter and Facebook, and newer entrants such as Tik Tok and Sharechat, will play a key role in political messaging and election campaigns. In this episode were joined by Dr Joyojeet Pal, Associate Professor at the University of Michigan to explain how individual politicians use social media to build their personal brands with voters and citizens, and how political parties messaging reflects this. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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59 Episodes
  1. Ep.00: Introduction To Ganatantra
    • 01:23
  2. Ep.01: Understanding Indian Politics
    • 15:54
  3. Ep.02: Farmers Mobilization & Agricultural Distress In India
    • 27:20
  4. Ep.03: Political Violence & Riots
    • 18:53
  5. Ep.04: Social Media And Political Parties (with Venkat Ananth)
    • 45:28
  6. Ep.05: Women's Representation In Politics (feat. Shruthi Viswanathan ...
    • 36:29
  7. Ep.06: Indira Gandhi, Welfare And Politics (feat. Dr. Diego Maiorano ...
    • 52:01
  8. Ep.07: The Politics Of Land Ownership In India (featuring Raksha Kum ...
    • 40:18
  9. Ep.08: General Elections 2019: What's On The Minds Of Voters And Can ...
    • 01:04:20
  10. Ep.09: Telangana & Andhra Pradesh - Welfare, Caste And Regional Aspi ...
    • 47:56
  11. Ep.10: Assam And North East: NRC And Sub-nationalism (feat. Kham Kha ...
    • 51:09
  12. Ep.11: Gujarat: Jobless Growth, Marginalization And Caste Mobilizati ...
    • 37:05
  13. Ep.12: Anti-incumbency At The State And Centre (feat. Roshan Kishore ...
    • 28:19
  14. Ep.13: West Bengal: Polarization And Mobilization (feat Shoaib Daniy ...
    • 52:22
  15. Ep.14: Haryana - Caste Competition And Conflict (feat. Ankur Bhardwa ...
    • 34:13
  16. Ep.15: Exit Polls And Surveys : Accuracy And Transparency (with Sanj ...
    • 43:16
  17. Ep.16: Voter Turnout
    • 29:35
  18. Ep.17: Social Media, Political Messaging And Branding (feat. Dr Joyo ...
    • 39:25
  19. Ep.18: Caste And Networks In Maharashtra Feat. Sarthak Bagchi
    • 46:52
  20. Ep.19: What Drives Pre-poll Coalitions To Work (and What Doesn't) Fe ...
    • 34:03
  21. Ep.20: Caste, Political Recruitment And Party Systems In Tamil Nadu ...
    • 42:35
  22. Ep.21: Gendered Parliament - Women, Elections And Our Democracy Feat ...
    • 46:40
  23. Ep.22: Failed Alliances And National Narratives In Uttar Pradesh (fe ...
    • 41:13
  24. Ep.23: Political Islams: Muslims, Indian Politics And The 2019 Verdi ...
    • 46:15
  25. Ep.24: Bihar: The Modi Wave And Welfare Delivery In Bihar Feat. Part ...
    • 35:31
  26. Ep.25: The Political War Over Judicial Appointments
    • 29:36
  27. Ep.26: Patronage Networks In Urban Housing In Bengaluru
    • 27:57
  28. Ep.27: Article 370: The Constitutionality And Politics Of Repeal
    • 29:22
  29. Ep.28: Article 370: The History And Future Of Kashmir
    • 28:27
  30. S02E01: Introduction To Season 2
    • 27:48
  31. S02E02: Migration, Marginalization And Citizenship: The NRC In Assam
    • 50:18
  32. S02E03: Combating Marginalization: Reservation Of Seats And Jobs
    • 52:42
  33. S02E04: The Transgender Movement: Understanding Marginalisation (feat ...
    • 40:56
  34. S02E05: At The Margins Of Work: Understanding The Platform Gig Econom ...
    • 35:46
  35. S02E06: Dalit Political Representation
    • 36:12
  36. S02E07: The Struggle For Adivasi Rights (feat. Rajni Soren)
    • 28:19
  37. S02E08: Maoists And Adivasis (feat Alpa Shah)
    • 43:03
  38. S02E09: Migration And Marginalization (feat. Chinmay Tumbe)
    • 41:27
  39. S02E10: Politics And The Indian Judiciary (feat Aparna Chandra)
    • 46:04
  40. S02E11: The Indian Armed Forces And Civilian Oversight (feat Srinath ...
    • 50:37
  41. S02E12: Elections, Citizenship And Democracy (feat Dr Ornit Shani)
    • 48:45
  42. S02E13: State Governors - Colonial Relics Or Constitutional Symbols?
    • 45:37
  43. S02E14: Ganatantra Year End Special Part 1 - Events
    • 53:26
  44. S02E15: The CAA, NRC And Censoring Protest
    • 25:38
  45. S02E16: Ganatantra Year End Special Part 2 - Elections
    • 39:05
  46. S02E17: The Future Of News Media In A Democracy (feat. Dr Aasim Khan)
    • 38:27
  47. S02E18: Politics And Cinema (feat MK Raghavendra)
    • 48:51
  48. S02E19: The Public University As A Political Space (feat Jean Thomas ...
    • 38:20
  49. S02E20: The Politics Of Police Reforms
    • 29:06
  50. S02E21: Federalism And State Politics
    • 31:15
  51. S02E22: Social Welfare And Political Violence In Kerala (feat. Prem P ...
    • 53:45
  52. S02E23: Fiscal Federalism- 2.5 Lakh Governments And How To Fund Them ...
    • 45:49
  53. S02E24: Caste, Language And Politics In Karnataka (feat. Chandan Gowd ...
    • 45:32
  54. S02E25: India's New Party System (feat Rahul Verma)
    • 42:10
  55. S02E26: Delhi Politics And The Rise Of The AAP (feat Dr Manisha Priya ...
    • 46:10
  56. S02E27: Federalism In India (feat. K K KAILASH)
    • 27:22
  57. S02E28: Politics In West Bengal (feat. Shaoib Daniyal)
    • 59:10
  58. S02E29: Policy In The Shadow Of Covid 19
    • 34:00
  59. S02E30: Season Finale And Wrap Up
    • 32:09