TV9 Bharatvarsh has become the country’s most watched national Hindi news channel. It has scripted history to be crowned the No.1 Hindi news channel in the country. The channel’s coverage of landmark news events – such as the Russia-Ukraine war, the Covid-19 pandemic and the Uttar Pradesh election to name just three – marked by its editorial prowess, newsroom innovation, impeccable packaging and unrivaled ground reportage, saw it rise sharply up the ratings ladder. This rise has been consistent over the last two years. Its relaunch in March 2020 coincided with the Covid-19 lockdown. With people confined to their houses for months, news viewership grew exponentially. The channel’s contemporary look and feel and its innovative content offering, received a ready, wide audience. Within three months, the channel rose to the top of the pile hitting the number 2 slot also on a few occasions. The upward trajectory continued until ratings were unfortunately suspended in October 2020. Undeterred, the channel continued to challenge and better itself this was reflected once ratings resumed after 17 months. TV9 Bharatvarsh trounced the legacy leader of 22 years on March 17, 2022. The remarkable turnaround has proved to be historic. Our Hindi flagship channel created several firsts: use of newsroom studios, packaging, and reimagined prime time. TV9 Bharatvarsh has become a case study itself where leadership is manifest in every second of its airtime offering.