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The Sponge Podcast

U/A 13+ • Business • Society & Culture • Technology

Powered By EPIC ON. The Sponge Podcast Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising Ambi Parmeshwaran.Each episode is an indepth conversation about a chapter from Ambis new book Sponge Leadership Lessons I Learnt From My ClientsHost Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.

  • Ep. 00: Introduction

    Welcome to The Sponge Podcast Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising Ambi Parmeshwaran. Each episode is an indepth conversation about a chapter from Ambis new book Sponge Leadership Lessons I Learnt From My Clients Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge. The Sponge Podcast brings you empowering insights from some of the most iconic business leaders like Ratan Tata, Azim Premji, S. Ramadorai, Dr. V. Kurien, Karsanbhai Patel and many others. Episodes out every Monday, starting 4th Feb 2019. Check out Ambis latest book: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/ Follow us on twitter, instagram and facebook. Were ivmpodcasts

  • Ep. 01: A Shiny New Car
    23 min 33 sec

    Ambi Parameswaran recounts his encounter with Mr. Ratan Tata during the launch of the car Indigo Marina, the valuable leadership lessons he soaked in from Mr. Tata and how he applied these lessons in his own life. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 02: Sages And Books
    18 min 23 sec

    What are the different kind of clients How do you categorize your client into different archetypes Is there an IIM Calcutta mafia in the brand business Do you have what it takes to serve a customer Ambi Parameswaran addresses all this and more in this weeks episode. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 03: After Action Report
    19 min 22 sec

    In this episode of The Sponge Podcast, Ambi Parmeswaran throws light on how the stringent and well structured processes of armies like After Action Reports, Discipline, Task Management,etc helped him streamline his processes and tells us why it should be entailed into the corporate world. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 04: Flying Without A Net
    16 min 55 sec

    From pharmaceutical companies to car manufacturing companies, Ambi Parmeswaran teaches us on how agencies innovate and create enthralling ways that help the clients take bolder risks and fly without a net. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 05: Doing Good. Fairly.
    17 min 52 sec

    In this episode of The Sponge Podcast Ambi Parameswaran and Amit Doshi discuss what doing good. Fairly. means in the most literal sense in the corporate world. They further chat about how wages are constant yet inconsistent in the collaborative joints. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ready for a long life
    7 min 24 sec

    In today’s episode of Investverse an education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and cohost of The Last Brand Standing.

  • Ep. 28: One Final Squeeze!
    15 min 8 sec

    Reframe the relationship into one of learning. On this final episode of the season, Ambi Parameswaran talks about reframing every situation, especially customer relationships. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 22: Lights, Camera, Action!
    22 min 19 sec

    Clients have to realize that celebrities need them as much as they need celebrities. Does having a celebrity associated with your brand giving it a competitive edge over others He also shares some interesting celebrity stories and talks as to how clients get trapped in the brandcelebrity vicious cycle. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 21: Failing to Try Versus Failing
    20 min 55 sec

    People dont quit jobs, they quit their bosses. On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous Naukri.com Hari Sadu advertisement was conceptualized. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 14: Reading Smoke Signals
    16 min 16 sec

    There is always a lot of missed communication between the client and the agency. If you dont maintain this parallel dialogue going, you will never be able to manage things. In this episode of The Sponge Podcast, Ambi Parameswaran discusses the significance of keen awareness to read smoke signals from a client. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 26: Value Quality Over Cost
    20 min 13 sec

    If you are trying to control cost in your company, every small bit matters. This week on The Sponge Podcast, Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he worked with Mr. Premji on Wipros new logo and ethos. They also talk about cost control and economizing expenses. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 23: Doodh Si Safedi Customer Focus
    20 min 29 sec

    “Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’ Find out more on the recent episode of TheSpongePodcast Check out Ambi’s latest book ‘Sponge’: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 24: You're Fired!
    18 min 50 sec

    This week on The Sponge Podcast, Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the F word that we all get scared of Fired. He also talks about leadership lessons he learnt from his clients, how one should not get bullied by their clients, and a lot more. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 06: Who Reads Body Copy?
    16 min 24 sec

    In this episode of The Sponge Podcast, Ambi Parameswaran talks about the Head and Body of marketing. Find out how each of them are significant in the world of advertising. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 25: Decisions Made Rapidly
    22 min 6 sec

    Clients tend to take very long to make a decision. On this weeks episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 19: An Apple A Day
    17 min 29 sec

    In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. Whats a foolscap paper How did research and analysis happen back in the early 1980s Listen to the episode to know more. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 18: The Story Behind The Logo
    14 min 22 sec

    On this weeks episode, Ambi Parameswaran talks about working with type designer and calligrapher R K Doshi the brain behind many corporate logos and the core Indian fonts for Microsoft Windows. He also talks about the power of storytelling in designing logos and narrates the story behind the famous ITCBhadrachalam logo. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 16: Biases, Biases, Biases
    20 min 55 sec

    This week, Ambi Parameswaran talks about how working with UTI and LIC changed his perception towards PSUs. He also shares a story about the famous UTI country campaign and how it came into being. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 12: Red & White... And Brown!
    19 min 47 sec

    In this episode of The Sponge Podcast, Ambi Parameswaran talks about how the ability to accept mistakes and move forward through a show of humility and social intelligence sets great leaders apart. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 11: Sorry. Please Leave!
    20 min 53 sec

    In this episode of The Sponge Podcast, Ambi Parameswaran talks about why its crucial to turn down incompatible clients. He further talks about how voicing no early on reduces the chances of damaging a company. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 10: The Chaiwala Test
    14 min 41 sec

    Who decides what is classy or massy Is a Creative Ad better than a Strategic Ad What makes for a great client and agency relationship How does one not get caught in intracompany cross fires Find all these answers in this episode of The Sponge Podcast, where Ambi Parameswaran talks about numerous business lessons he learnt over his many years of experience. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 08: Your Tax Dollars At Work
    14 min 53 sec

    In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where he was invited to present Tax collection/Communication strategies to the highest direct taxation body of the country. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 07: Setting The Right Expectations
    14 min

    In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate them. He further talks about why leaders and organizations should set smart goals rather than impractical targets. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 27: The Self-Driven Driver
    18 min 5 sec

    If you look around, you can actually learn from other people not necessarily the mighty but also the simple. This week on The Sponge Podcast, Ambi talks about the his experience with different types of people and tells us how a company can rise with over workers like Ghouse bhai the selfdriven driver. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 20: A Giant Learns to Dance
    15 min 11 sec

    Today, if Indias image in the world has changed, its largely due to the IT people. On this episode, Ambi shares his experience of working with Tata Consultancy Services TCS for over 15 years. In this conversation, he also talks about the journey and growth of TCS and how it placed itself in the global IT market. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 17: A New Business Pitch That Wasn't Quite...
    21 min

    This week on The Sponge Podcast, Ambi Parameswaran reminisces about the time when he met Pradipta Mohapatra and how in their first conversation he struck a deal with the RPG group. They also talk about executive coaching and the various personality groups used in the MyersBiggs Type Indicator MBTI test. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 15: Architects And Pillars
    18 min 19 sec

    In this episode of The Sponge Podcast, Ambi Parameswaran explains why it is essential to demonstrate a greater degree of trust in a client and agency relationship. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 13: India's First CEO CM
    20 min 23 sec

    In this episode of The Sponge Podcast, Ambi Parameswaran recalls his memorable experience with Indias first CEO CM, Mr. Chandrababu Naidu. He further talks about how forbearing leaders can change the blueprints of a country for the better. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

  • Ep. 09: Missing The Big Blue Ocean
    18 min 19 sec

    In this episode of The Sponge Podcast, Ambi Parameswaran speaks of a time when his agency had been assigned a Globally renowned client. He further sheds light on how an agency should build arguments and try harder to communicate more effectively. Check out Ambis latest book Sponge: https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

Language

English

Genre

Business, Society & Culture, Technology

Seasons

1

Author

IVM Podcasts