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Ep. 02: Bringing Up Influencers

Ep. 02: Bringing Up Influencers

Author: IVM Podcasts

On the 2nd episode of Storytellers Storysellers, I sat down with Sudeep Lahiri, VP Content Strategy at One Digital Entertainment, and actor, Ahsaas Channa, to talk about the influencer economy in India. The influencer business didnt exist till about 5 years ago, and now it is powering one of the most important shared culture of our time. I couldnt think of anyone better than Ahsaas to begin talking about influencers with. Shes riding the digital wave with her immense talent, and intuitive understanding of the platforms. and she tells us about her experience of going from a prosumer of content to a celebrity influencer, and her plans of making it to Bollywood. Sudeep Lahiri has part of the leading edge in the entertainment business for a long time. Ive heard Sudeep talk to and about talent at many events in the industry and I admire his deftness acumen about this space. I asked him if it was at all possible to plan an influencers career in this dynamic environment, among other things. Indias growing influencer market Fake Instagram accounts How influencers are changing the face of commerce Caroline Calloway - the fake Instagram star Marketers rate influencers content traditional advertising ASCI is framing rules for influencers FYRE: The Greatest Party That Never Happened Netflix documentary One Digital Follow Vineet Kanabar on Instagram and Twitter: ascharyafuckit You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can also check out our website at http://www.ivmpodcasts.com/

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41 Episodes
  1. Ep.00: Introduction
    • 01:06
  2. Ep.01: Breaking Down Branded Web-Series
    • 01:14:59
  3. Ep.02: Bringing Up Influencers
    • 58:35
  4. Ep.03: Hyping Up Hip Hop
    • 01:22:27
  5. Ep.04: An Internet For Funny Women
    • 01:28:31
  6. Ep.05: Quit Your Job For Digital Entertainment
    • 01:35:53
  7. Ep.06: Creatorpreneurs
    • 01:08:55
  8. Ep.07: Entertainment Startups Of The Future
    • 01:46:28
  9. Ep.08: The Politics Of Popular Entertainment In 2019
    • 02:20:40
  10. Ep.09: Making Export Quality Entertainment
    • 01:47:40
  11. Ep.10: Developing Your Creative Voice
    • 01:18:33
  12. Ep.11: Standing Up For Comedy
    • 01:40:20
  13. Ep.12: Alternative Entertainment Experiences
    • 01:30:58
  14. Ep.13: Building Influencer Marketing Teams
    • 01:47:38
  15. Ep.14: Hyping Up Hip Hop - Beatboxing
    • 01:36:53
  16. Ep.15: Entertainment Journalism & Social Media
    • 01:12:10
  17. Ep.16: Nudging Behaviour Change With Entertainment
    • 01:26:20
  18. Ep.17: Solo Transmission: Coronavirus Lockdown
    • 20:40
  19. Ep.18: Not An Interview: Unboxing Gender & Content
    • 46:40
  20. Ep.19: Not An Interview: Preparing To Chase Your Dreams
    • 51:07
  21. Ep.20: Entering The New Normal
    • 58:49
  22. Ep.21: Where Tech Meets Filmmaking
    • 01:00:18
  23. Ep.22: Flying High, Staying Grounded
    • 42:17
  24. Ep.23: Acting Out With Pranay Manchanda
    • 56:41
  25. Ep.24: A Career In AR
    • 41:06
  26. Ep.25: Managing Indie Music Acts With Dhruv Singh
    • 01:13:13
  27. Ep.26: An Evening With Baithaks W/ Tanvi Bhatia & Anubhav Jain
    • 51:12
  28. Ep.27: Inclusive Storytelling With Netflix W/ Shrishti Behl Arya
    • 33:14
  29. Ep.28: Not An Interview: OTT Vs Theatres With Vivek Lath
    • 42:08
  30. Ep.29: Not An Interview: How TV Channels Buy Content With Vivek Lath
    • 47:38
  31. Ep.30: Not An Interview: Influencing Young Indians With Barkha Singh
    • 56:42
  32. Ep.31: Not An Interview - Multiscreening With Sony Entertainment's A ...
    • 57:33
  33. Ep.32: Not An Interview: Owning Your Meme With Pooja Misra
    • 13:34
  34. Ep.33: Making Musicians Money With Soumini Sridhara Paul
    • 57:33
  35. Ep.34: Accelerating Startups With Vibhuti Channa
    • 49:25
  36. Ep.35: Talking Tables With Gauri Devidayal
    • 01:11:32
  37. Ep.36: Telling Stories For A Living With Rathy S
    • 55:52
  38. Ep.37: Solo Transmission: Bringing Back Live Sports
    • 19:05
  39. Ep.38: Catching Up With Vijay Koshy
    • 01:18:46
  40. Ep.39: Going Video With Radio Mirchi's Ganesh Iyer
    • 01:03:00
  41. Ep.40: Creating Original Stories With Mehak Mirza Prabhu
    • 50:23

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