Decoding Luxe

U/A 7+

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands –owner, custodian, retailer, connoisseur as well as student –helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for valueformoney or valueforlabel.

Author: Mahul Brahma

Language

English

Author

Mahul Brahma