Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumers understanding with jargon and ploys.
In battles won and wars lost, there are many lives claimed regardless of the victor. Its not easy to face the perils of warfare even as a trained soldier. But not all wars are won on the battlefield and not all soldiers fight in combat. There are those soldiers who are invisible, unhindered, risking their lives and limbs to protect the honor of their king, country, and home. Adrishya makes you experience life from the point of view of Indias greatest spies, living through the danger, the fear, the triumphs and the captures. We see the spys heroic acts through their eyes and follow them as they travel through dangerous landscapes, slip into disguises, and hoodwink enemy soldiers. We become privy to their thoughts as they inch towards fulfilling their mission.
India has a deep cultural heritage full of mythological and historical battles fought for power and supremacy. The Hindus even have Kshatriya warrior clans, who dedicated their entire lives to honing battle skills and fighting wars. Contrary to the popular belief that martial arts originated in China, martial arts have strong roots in Indian history and Hindu mythology. Bodhidharma, a Buddhist monk from South India, is even credited to be the first to teach Kung Fu at the Shaolin Temple. In Shastra Ke Shaastra – The Indian Legacy, delve deep into the roots of the different indigenous weapons that originated in India and continue to be used in various martial arts and performance arts around the country.
There are stories that Atlantis was part of Tamil Nadu, that nuclear weapons were used in the Mahabharata, that the airplane was first invented here. While these claims may be fantastical, India is still a source of a number of amazing inventions and practices. Made in India uncovers the history of these inventions from plastic surgery to rocketry. Discussing each topic in detail with experts in the field, we uncover a number of facts on how India has always been ahead of its time.
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